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Facebook 200-101 Exam Overview:
| Certification Vendor: | Meta (Facebook) |
|---|---|
| Exam Name: | Meta Certified Marketing Science Professional |
| Exam Number: | 200-101 |
| Available Languages: | English |
| Related Certifications: | Meta Certified Media Buying Professional Meta Certified Media Planning Professional Meta Certified Digital Marketing Associate |
| Exam Price: | USD 150 |
| Real Exam Qty: | 60 |
| Certificate Validity Period: | 12 months |
| Exam Duration: | 105 minutes |
| Exam Format: | Scenario-Based Questions, Multiple Choice |
| Passing Score: | 700/1000 |
| Sample Questions: |  |
| Exam Way: | Online proctored exam or Pearson VUE testing center. |
| Pre Condition: | No formal prerequisite exam required. Recommended 3-5 years of experience in marketing analytics, marketing science, quantitative research, data analysis, or measurement strategy. |
| Official Syllabus URL: | https://www.facebook.com/business/learn/certification/exams/200-101-exam |
Facebook 200-101 Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Analyze Data and Statistical Results | 20% | - Statistical Analysis
|
| Explore Data and Data Sources | 20% | - Data Collection and Validation
|
| Generate Insights and Recommendations | 15% | - Decision Making
|
| Design Measurement and Research Solutions | 30% | - Testing Methodologies
|
| Determine Business Goals and KPIs | 15% | - Define business objectives
|
Facebook 200-101 Exam: Candidate Questions
No formal prerequisite exam required. Recommended 3-5 years of experience in marketing analytics, marketing science, quantitative research, data analysis, or measurement strategy. Eligibility rules do change, so confirm the current requirements on the official page (official 200-101 exam page) before booking.
105 minutes for 60 questions. Efficiency beats exhaustion: the ExamTorrent software version simulates the real test scene and scores your performance, so every practice hour moves you forward.
Delivery and payment are both safe: we support credit card payment, your information is protected by a strict system, and the product emails automatically within a minute of purchase — unlimited devices, 7*24 support if nothing arrives within 2 hours. If you fail the corresponding 200-101 exam within 60 days of purchase, we refund in full: provide a scanned enrollment slip plus the official Score Report PDF within 2 days of the exam, processed within 7 days. Excluded: exams within 3 days of purchase, candidate names that don't match the payer, and free or expired products. Or exchange for two equal-value products free.
USD 150 per attempt, 700/1000 to pass. Since a retake costs the full fee, prepare with direction: the 60 practice questions from ExamTorrent focus your effort where the exam points are.
The Facebook Certified Marketing Science Professional is Facebook's certification exam for Marketing Science Professional, at the Professional level. It validates applied skills employers hire for — a credential worth the effort. Related credentials include Meta Certified Digital Marketing Associate, Meta Certified Media Planning Professional, Meta Certified Media Buying Professional.
The Facebook Certified Marketing Science Professional blueprint covers 5 domains — including Generate Insights and Recommendations (15%), Explore Data and Data Sources (20%), Design Measurement and Research Solutions (30%). The weightings are your efficiency map: heavy domains first. Every subtopic appears in the outline above.
Yes — download the free Facebook Certified Marketing Science Professional demo and judge the question quality before paying. Every purchase stays valid for 365 days with free updates throughout, renewable afterward at 50% off.
Facebook Certified Marketing Science Professional Sample Questions:
A taxi company is working on building an understanding of household customer lifetime value. Some of their customers order via digital platforms, some via phone, and some alternate between the two. They currently calculate lifetime value (LTV) by looking at all hashed order data including email addresses for online customers and all phone numbers for phone orders. The results showed that email customers had a yearly LTV of $100, and the phone customers had a yearly LTV of $80. However, the company is aware that a group of people are introducing some noise into the results by ordering via both phone and online.
What solution should the analyst recommend to enhance the ability to create a functional LTV model?
- A. Select the average of the two models
- B. Ask online customers to provide their phone number in a post-order survey
- C. Remove all customers who use both from the LTV model
- D. Gather hashed email and phone number for each order on any channel
Correct Answer: C 🗳️
A large ecommerce company wants to know which of its two creative strategies is generating the highest number of conversions. It already knows that both strategies generate significant lift compared to a holdout group.
What measurement solution should be used?
- A. Facebook Analytics
- B. Facebook Conversion Lift
- C. Facebook A/B test
- D. Facebook Brand Lift
Correct Answer: B 🗳️
A longitudinal data set is missing values.
Which approach should be used to minimize bias in a forecast considering it is a small sample?
- A. Winsorization
- B. Linear interpolation
- C. Pairwise deletion
- D. Dropping variables with missing values
Correct Answer: B 🗳️
A small retailer wants to measure the impact of its Facebook campaigns on in-store sales. The company operates a store in a local city with most customers within a 10-mile radius.
What measurement solution should it use?
- A. Multi-touch attribution
- B. Marketing Mix Modeling
- C. Matched Market Lift
- D. Conversion Lift
Correct Answer: B 🗳️
A beverage brand plans to launch a World Cup campaign to generate awareness across digital, TV and print. It recently ran a marketing mix model to determine the performance of this campaign. The analysis proved that the campaign resulted in a lift in sales. Due to the high cost of World Cup ads, the ROI was $0.15, which is below their historical norms for campaigns.
How should the analysis help contextualize the results?
- A. The campaign was contaminated by TV advertising
- B. Awareness campaigns are not designed to drive conversions
- C. Advertised across too many channels
- D. Based on viewership of the World Cup, CPMs are particularly high
Correct Answer: C 🗳️
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