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CIMA CIMAPRO15-E03-X1-ENG Exam Syllabus Topics:

CIMA E3 - Strategic Management Question Tutorial Sample Questions:

1. RRR is an insurance company which maintains an extensive database of its customer transactions over the last 10 years. RRR is developing a new product and has carried out a SWOT analysis.
Within which of the following aspects of the SWOT analysis would RRR include its customer database?

A) Weakness
B) Strength
C) Threat
D) Opportunity

2. DRAG DROP
PQ is an international airline.
In accordance with Porter's Value Chain, select "Primary" or "Support" for each of the activities listed below:
Select and Place:

Correct

3. Which THREE of the following issues relate to the Corporate Strategy of an organization? (Choose three.)

A) Achieving advantage over competitors.
B) Acquisitions, disposals and diversification.
C) Entering new industries.
D) Meeting the needs of key customers.
E) Leaving existing industries.
F) Avoiding competitive disadvantages.

4. Country W hosts a large music competition every 5 years, which is attended by many international musicians.
The success of the competition is dependent upon effective Customer Relationship Marketing being established with many different market groups around the world. These include music colleges who send their students, broadcasting companies who broadcast the event on radio and television, audience members, online ticket sellers and music journalists who write about the competition in specialist journals.
Using Payne's 'Six Markets Model', which of the following is the correct classification for the music journalists writing about the competition?

A) Referral market
B) Customer market
C) Supplier market
D) Influence market

5. According to Porter's Five Forces model, which of the following would be evidence of high buyer power?

A) Buyers are fragmented and act independently of each other.
B) There is a concentration of buyers.
C) There is a low probability of backward integration.
D) Products are not standardized and buyers cannot easily switch to another product.

Solutions: