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Oracle Responsys Marketing Platform 2021 Implementation Essentials Sample Questions:

1. How should you produce an Insight Report that gives you the total number of individuals (unique email addresses) who clickeda link in an email campaign in the first three days after it was sent?

A) Measure = Responders, Interval = 3 days
B) Measure = Single Clicks, Sent Date = 3 days
C) Measure = Total Clicks, Interval = 3days
D) Measure = Unique Conversions, Event Date = 3 days
E) Measure = Responders, Event Date = 3 days

2. Using Email Message Designer, identify two HTML tags that you can use to create a dynamic region for an email campaign. (Choose two.)

A) <div>
B) <td>
C) <br>
D) <dynamicregion>

3. In RPL, how do you reference a value in a data source?

A) data_source.field_name
B) project_name.field_name
C) data_source_alias.filed_name_alias
D) fieldname

4. Your new Responsys customer wants to begin sending email campaigns.
Which three practices should they employee for their IP address warm-up process? (Choosethree.)

A) Establish volume levels going through your major ISPs as quickly as possible so you can begin reaching your subscribers without suffering declines in response rates.
B) Minimize complaints and bounces to establish a good reputation with each ISP.
C) Send carefully planned content to highly engaged recipients.
D) Establish an initial reputation with each major ISP by demonstrating that you are sending to valid email addresses with very few complaints or hard bounces.
E) Test out a new re-engagement email campaign by sending emails to lapsed or nonengaged subscribers.

5. You built a seed group with three records to test combinations of data during campaign proof testing. All fields required for personalization are populated with test data. But when you try to preview or proof launch a promotional email campaign, an errormessage states that the proof list is empty.
Why is this happening?

A) You must have missed populating some of the fields being used for personalization in the records.
Check the data in the seed group for completeness.
B) You can only launch emails to a seed list; you cannot preview or send a proof launch to the seed list records.
C) When the EMAIL_PERMISSION_STATUS value for records in a seed group is set for O for Opt out, Responsys will suppress displaying personalization in preview mode or sending emails to those contacts. Confirm that EMAIL_PERMISSION_STATUS is set to I for Opt In.
D) The seed group is corrupted. You must delete and re-create the seed group with the test data desired.

Solutions: