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Salesforce Email Essentials (EEB101) Sample Questions:

1. What are the 4 steps to create dynamic content?

A) Create
B) Test Send
C) Preview
D) Plan
E) Execute
F) Build Rules

2. What are some best practices for improving email delivery? (Choose 2)

A) Don't buy email lists
B) Authenticate email to avoid bulk folder delivery
C) Make sure you are communicating in frequency subscriber expects.
D) Walled Content

3. A subscriber unsubscribes upon receiving an email from Northern Trail Outfitters (NTO). At the bottom of the NTO email, the subscriber sees three links: Manage Subscriptions, Profile Center, and One-Click Unsubscribe. The subscriber clicks One-Click Unsubscribe.
Given that NTO Is using the default subscription center, which two options are given when the subscriber clicks One-Click Unsubscribe?
Choose 2 answers

A) Subscriber can choose to resubscrlbe to the list used for the send.
B) Subscriber can choose to be unsubscribed from all NTO publications.
C) Subscriber can choose which publications to unsubscribe from.
D) Subscriber can choose to be removed from the data extension.

4. Which metric is the measure of emails rejected by a server due to permanent conditions such as "user unknown" or "domain not found"?

A) Soft Bounce
B) Validation Error
C) Hard Bounce
D) Unsubscribed

5. Northern Trail Outfitters (NTO) has a small catalog of items featured in company emails. The NTO marketingD18912E1457D5D1DDCBD40AB3BF70D5D team manages what images, copy, suggested items, and call-to-action are used with each item in this catalog within a database. This data is saved into a data extension in Marketing Cloud and then called into the emails dynamically.
Each time a change is made to the content, a new, updated file is dropped on NTO's SFTP. A proof email is then sent to business stakeholders for final approval.
Using Automation Studio, how can NTO ensure that the catalog stays up-to-date?

A) Create a scheduled automation that runs every 15 minutes to import the file multiple times a day.
B) Create an API-driven process to put the data directly into the data extension when any data is changed.
C) Create a file drop automation to import the file when placed on the specified directory on the Enhanced SFTP.
D) Create a scheduled automation to import the file, and send proof emails each morning when changes were detected.

Solutions: