The benefit of obtaining the MCE Exam Certification
Message certification experts are quite confident in their work environment as their capabilities are backed by Marketo.
As Marketo Certified Professional, the MCE exam is one of the trusted qualifications in the marketing field, which is why applicants usually get a blogging certification.
The interviewer generally selects qualified Marketo experts over other counterparts during meetings.
Reference: https://go.marketo.com/rs/561-HYG-937/images/MarketoMCEPrepGuide2.pdf
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What is the duration, language, and format of Marketo Certified Expert, MCE Exam
Exam number: AD0-E552
Delivery: Onsite/Online proctored (requires camera access) or test center proctored
Question format: Multiple choice and multiple select
Duration: 90 minutes
Number of questions: 75 questions
Language: English, Japanese
Exams are scored based on the number of correct answers divided by the total number of questions
Passing mark: 70%
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Marketo MCE Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Reporting & Analytics | 16% | - Standard and custom report types - Attribution models and dashboard interpretation - Program performance and revenue cycle analytics |
| Program Fundamentals & Campaign Execution | 30% | - Smart campaign triggers, filters and flow logic - Engagement programs and nurture streams - Program types, channels, statuses and progression |
| Lead & Data Management | 20% | - Data quality, deduplication and imports - Lead lifecycle, status transitions and scoring - Database segmentation and smart lists |
| Email, Landing Pages & Personalization | 16% | - Progressive profiling and personalization - Asset creation, templates and tokens - A/B testing and champion/challenger campaigns |
| System Administration & Integrations | 18% | - CRM sync and platform integrations - User roles, permissions and workspace settings - Field management and configuration |
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