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PDMA NPDP Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Life Cycle Management | 10% | - Platform and derivative management - Maintenance and improvement - End-of-life decisions - Introduction, growth, maturity, decline |
| NPD Strategy | 20% | - Corporate and innovation strategy - Intellectual property strategy - Strategic alignment and goals - Platform strategy - Technology and product strategy |
| Tools and Metrics | 20% | - Concept generation tools - Design and development methods - Risk assessment tools - Financial and non-financial metrics |
| Portfolio Management | 10% | - Project selection and prioritization - Portfolio balancing - Resource allocation - Pipeline governance |
| Market Research | 10% | - Voice of customer - Segmentation and forecasting - Competitive intelligence - Qualitative and quantitative methods |
| Culture, Organization and Teams | 10% | - Cross-functional teams - Organizational structures - Innovation culture - Leadership and collaboration |
| New Products Process | 20% | - Agile and hybrid approaches - Concept to launch phases - Process adaptation and improvement - Stage-gate models |
PDMA Product Development Professional (NPDP) Certification Sample Questions:
The sing of a mature product development process within an organization is the ability of the orgnization to:
- A. Continously fill the pipeline with new products
- B. Include and integrate stakeholders and senior management throughout the development process
- C. Develop its own best practices from the various models and experiences
- D. Use iterative and risk-limiting steps to facilitate effective and efficient new product development
Correct Answer: D 🗳️
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Which of the following are considerations for product use testing?
I. Determine the objective for the product use test
II. Determine whether blind or branded tests are appropriate
III. Determine whether supervised or unsupervised testing is appropriate IV. Determine whether product should be tested alone, with another product, or against another product
- A. II, III, IV
- B. I, II, III
- C. I, II, III, IV
- D. I, II, IV
Correct Answer: C 🗳️
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During new product development, companies ofen use ____ to measure end user satisfaction with a product and to determine whether the company can deliver the total quality product as promised.
- A. Product use testing
- B. Quality function deployment
- C. Lead user research
- D. Secondary research
Correct Answer: A 🗳️
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Company A has recently implemented a range of new product development practices. As s first stage, it has used a range of ideation tools to generate a number of potential new product ideas. It is now seeking to evaluate and prioritize th 150 product ideas for further evalutaion and development. What technique would you recomend for the first stage of evaluating the 150 new product ideas?
- A. Pass/fail evaluation
- B. Ask boss to do it
- C. Detailed scoring of each idea against strategic criteria
- D. Financial analysis
Correct Answer: A 🗳️
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Which pair of variables is NOT common in visual bubble chart displays of the balance of a portfolio?
- A. Net present value versus return on investment
- B. Cost versus benefit
- C. Ease versus attractiveness
- D. Risk versus reward
Correct Answer: A 🗳️
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