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Google Search Advertising Advanced Exam Practice Test Sample Questions:

1. Henry has created an ad for a sales event at his business. His headline reads 'Huge Sales Event!!!' and his content for the ad reads 'All Cars and Trucks are on Sale This Weekend!' What problems will Google AdWords have with this ad, based on this headline and content?

A) Henry can only have one exclamation point.
B) Henry can only have one exclamation point per line.
C) Henry cannot advertise cars in Google AdWords.
D) Henry cannot use upper case letters in the content area.

2. You are managing the Google AdWords account for your company. Your manager, John, has asked you to email him a report with several statistics and performance updates about the Google AdWords account. What's the best approach for completing this assignment?

A) Create a report through Google AdWords' Report Center, download the report, and then email it to John.
B) Create a report through Google AdWords' Notification Center, download the report, and then email it to John.
C) Create a report through Google Analytics' Report Center and have it emailed to you and John on a regular basis.
D) Create a report through Google AdWords' Report Center and have it emailed to you and John on a regular basis.

3. A consultant has recommended that Allen use Google's tool, the Website Optimizer, to improve his site quality and ad performance. Allen isn't certain why he should use the Website Optimizer. Which of the following statements best describes, what the Website Optimizer does for webmasters and Google AdWords participants?

A) Google's Website Optimizer is a free tool that will give Allen detailed data on his site, including how users found his site, what route they used to explore it, and at what point they left.
B) Google's Website Optimizer is a tool that will automatically optimize web pages.
C) Google's Website Optimizer is a subscription-based service, where Google designers will redesign and optimize Allen's website. Allen must subscribe to the service for at least 90 days.
D) Google's Website Optimizer is a tool that allows Allen to test different versions of his site content and layout, to determine what will best attract users, and lead them to convert on his site.

4. Google AdWords has many categories of items and services for sale which they do not allow for advertisement. Which of the following items is NOT permitted to be advertised on Google
AdWords?

A) Political ads
B) Cars
C) Puppies
D) Cigars

5. Doug is managing a Google AdWords for a golf course. His client informs Doug that he no longer wants the Google AdWords to appear anywhere other than the Google Search and Search Partners. How can Doug edit this ad to appear only in Google Search?

A) Pause the current ad, remove the ad from the Google Network group, and only select Google Search results, then start the ad again.
B) Open the campaign page and then choose Search Listings to edit where the ad will appear.
C) Open the ad page and then choose the Settings tab to edit where the ad will appear.
D) Open the campaign page and then choose the Settings tab to edit where the ad will appear .

Solutions: