Jan-2022 Facebook 410-101 Actual Questions and Braindumps
410-101 Dumps To Pass Facebook Exam in 24 Hours - ExamTorrent
NEW QUESTION 54
You have a campaign with two ad sets with a budget of $100 each. After a week, the first ad set performs well and spends the entire budget; however, the second ad set only spent $18 of the budget.
Your client is upset as they would like for you to spend the entire $200 total budget each week. What changes do you make to the campaign in order to spend the entire budget?
Choose only ONE best answer.
- A. You should change the set up to daily budget
- B. You should change the set up to campaign budget optimizatio
- C. You should change the campaign objective
- D. You should increase the number of ads within each ad set
Answer: B
NEW QUESTION 55
Which metrics should a brand awareness campaign use in order to measure the effectiveness of their campaign?
Select all that apply.
Choose ALL answers that apply.
- A. Reach
- B. Brand Lift
- C. Frequency
- D. CPM
- E. CPC
Answer: A,B,C,D
Explanation:
Explanation
Whenever you are doing brand awareness campaigns, you want to make sure you focus on metrics that allow you to maximize your budget for the target audience.
In this case, you want to measure CPM, frequency, impressions, and brand lift.
You don't want to use direct response metrics such as CPC as you are trying to maximize reach and frequency for your brand awareness campaigns.
NEW QUESTION 56
Your client has 14 stores in different cities. They are launching a new product line and would like to reach young female professionals with a 30 second video. They would like to measure the results of the campaign with ad recall lift.
What manual placement should you select for the campaign?
Select two of the following options:
Choose ALL answers that apply.
- A. Instagram
- B. Audience Network
- C. WhatsApp
- D. Facebook and Audience Network
- E. Facebook
Answer: A,E
Explanation:
Explanation
Facebook recommends the following choices, broken out by campaign objective:
* Brand awareness (including Reach & Frequency buying): Facebook and Instagram
* Engagement (including Reach & Frequency buying): Facebook and Instagram
* Video views (including Reach & Frequency buying): Facebook, Instagram and Audience Network
* App installs: Facebook, Instagram, Messenger and Audience Network
* Traffic (for website clicks and app engagement): Facebook, Messenger and Audience Network
* Catalog sales: Facebook and Audience Network
* Conversions: Facebook, Messenger and Audience Network. The offsite conversions optimization goal also supports Instant Articles and Instagram Stories.
NEW QUESTION 57
Your client is interested in running a campaign with a video, but they are still not 100% sold on running Facebook ads.
Given their skepticism, they would like you to run multiple campaigns, with the same video content but the following campaign objectives:
* Optimization goal for impressions
* Optimization goal for video views
So you need to run an optimization goal for impressions and another one for video views. You will then be able to compare both campaigns through the eCPM metric.
How does the eCPM calculation differ within both campaigns?
Select all that apply.
Choose ALL answers that apply.
- A. The eCPM for the video view campaign will include an estimated conversion rate calculated by Facebook.
- B. The eCPM for the impression campaigns will only take into account the advertiser bid per impression.
- C. The eCPM for the video view campaign will include an additional component of the estimated click-through rate.
- D. The expected CPM can't be compared between the impressions and video views campaigns.
Answer: A,B,C
Explanation:
Explanation
Facebook converts all campaigns into an to enable comparison between ads with different optimization goals.
There are 3 different formulas for calculating the eCPM:
1. Optimization goal: impressions
2. Optimization goal: clickseCPM = (Advertiser bid per click) x (estimated click-through rate) x 1,000
3. Optimization goal: actions (besides clicks)eCPM = (advertiser bid per action) x (estimated click-through rate) x (estimated conversion rate)* x 1,000
NEW QUESTION 58
What is the benefit of setting bid caps for your campaigns?
Choose only ONE best answer.
- A. Get a specific target price for your campaigns
- B. Keep your cost per result below a certain amount
- C. Get as many results for your full budget as possible
- D. Allow Facebook auction to evenly distribute campaign budget
- E. Optimize campaign for best cost per result
Answer: B
Explanation:
Explanation
Setting a bid cap can save your ad set from overspending for an event but, at the same time, if you set your cap too low Facebook may struggle to spend your budget, and this will negatively impact the distribution of your ad.
If your primary goal is to get as many results for your full budget as possible, you should not use a bid cap. If your primary goal is keeping your cost per result below a certain amount, go for the bid cap strategy.
To start setting your bid cap use an average cost per result from prior campaigns and a daily budget that is at least five times higher than your bid cap. This is because Facebook needs at least 50 events (the learning phase) within a week to properly optimize.
If you don't set a Bid Cap, Facebook will use the Pacing method to optimize your bid for the best results.
Pacing gives Facebook the flexibility to get you the best available results for your goals.
If you choose the lowest cost bid strategy Facebook will raise or lower your bid on an auction-by-auction basis; it's called "discount pacing."If you pick the target cost bid strategy, Facebook's pacing will consist in deciding which auctions to enter and which to skip; this is the "probabilistic pacing." Since you're trying to get the lowest cost per optimization event possible, Discount pacing lowers your bid when appropriate to help you get the least expensive results available. This is balanced against ensuring Facebook spends your full budget by the end of your ad set's lifetime.
Here's a simplified chart showing how this works with a $10 bid cap:
Since the target cost bid strategy is about stability rather than lower costs, Probabilistic pacing enters your ad set into only a selection of auctions based on the likely cost of their optimization event. Here's a simplified chart showing how this works with a $10 cost target:
* In practice, budget pacing and bid pacing are one process. Facebook adjusts your bid or which auctions it enters based on how much budget and time are left for your ad set.
* Similarly, Facebook may increase how much budget it spends if there's an opportunity to get many optimization events with costs aligned with your bid strategy.
* Facebook may also decrease how much budget it spends if there are few available optimization events with costs aligned with your bid strategy.
NEW QUESTION 59
What campaign strategies should you follow in order to optimize your Facebook ads?
Select all that apply.
Choose ALL answers that apply.
- A. Add map card with your page location.
- B. Send people to messenger and automate a chatbot or menu with directions on Waze and Google Maps.
- C. Add a "Get Directions" CTA on the campaigns in order to bring people to the stores.
- D. Use Store Visit ads in order to bring traffic to the two specific retail stores.
Answer: A,B,C,D
Explanation:
Explanation
Whenever you want to bring traffic to a physical location, you want to use In-Store Visit ads as you can set up different types of call to actions to give directions.
Ad formats including image, video, and carousel can generate instant awareness of the nearest business location and provide information the customer needs to get there.
A native store locator is available for carousel.The store locator makes ads more useful for consumers by putting contact information and openings hours of nearby stores only one tap away.
You can also add map cards with your page location and use URL to send people to maps.
Topic 3, In-Store and Online Retailer Audiences
One of your customers has in-store, and online, high-end t-shirts retail stores in several cities throughout the east coast (specifically in Los Angeles, San Diego, and San Francisco).
In 4 months, the company is launching a new product line. They would like to cross-sell to their existing customer base and new potential customers that have similar characteristics as their current customers.
As you upload the customer database directly from your client's CRM, you realize the following:
- 30% of the customers are between 18-24 years old.
- 64% of the customers are between 25-34 years old.
- 6% of the customers are between 35-44 years old.
- 59% are women.
- 41% are men.
- 66% are college educated and above.
- 78% are married.
NEW QUESTION 60
What are some benefits of MTA?
Choose ALL answers that apply.
- A. Shows that the last touch model has no limits
- B. Gives credit to multiple impressions and clicks on the path to conversion.
- C. Helps you understand cross-device path to conversion.
- D. Can analyze and compare publishers and campaign performance
- E. Shows that attribution window is always tied to a last touch model
Answer: B,C,D
Explanation:
Explanation
Benefits of people-based multi-touch attribution (MTA)
* Helps you understand the cross-device, people-based path to conversion
* Provides actionable data for more efficient allocation of media spend
* Can analyze and compare publishers, campaigns, and cross-device performance
* Demonstrates the limits of only using a last touch model
* Shows what's working and what isn't among marketing channels
Attribution is the assigning of credit to a marketing touchpoint.Most digital advertisers today measure with a last click attribution model, in which the last click gets full credit for driving a conversion. In this model, even if there were five impressions and one click in the path to conversion, all credit is given to the click. In contrast, multi-touch attribution (MTA) gives credit to multiple impressions and clicks on the path to conversion.
NEW QUESTION 61
If you want to target two saved audiences for a product launch, how many campaigns and ad sets do you need?
Choose only ONE best answer.
- A. 1 Campaign and 2 Ad Sets
- B. 2 Campaigns and 2 Ad sets
- C. 1 Campaign and 3 Ad Sets
- D. 2 Campaigns and 1 Ad Set
Answer: A
Explanation:
Explanation
Keep in mind that you change audiences at the ad set level.
Depending on the number of audiences you target, that is how many ad sets you will need.
In this case, if you have 2 saved audiences, you will need two ad sets under the same campaign. So the correct answer is 1 Campaign + 2 Ad Sets.
NEW QUESTION 62
What are the different audiences you can analyze with Audience Insights?
(Select all that apply)
Choose ALL answers that apply.
- A. A custom audience based on your website visitors.
- B. All audiences you need.
- C. Your Facebook page fans.
- D. People interested in music.
- E. People from your customer database.
Answer: C,D
NEW QUESTION 63
What are three brand safety tools Facebook provides in order to block ads from your client from running alongside certain types of content?
Choose ALL answers that apply.
- A. Opt-out of certain placements in order to remove showing ads in Instant Articles, In-Stream Videos or Audience Network.
- B. Block certain categories in your Ads Manager.
- C. Change your core audience's interests to exclude certain content categories.
- D. Create a document using Excel or Notepad with the Facebook Page URL's you would like to block and then upload into Facebook.
Answer: A,B,D
Explanation:
Explanation
acebook offers 3 brand safety tools for blocking your ads from running alongside certain types of content within Instant Articles, Audience Network and In-Stream Video placements:
* Placement opt-out
You can opt-out from showing your ads in Instant Articles, In-Stream Video or Audience Network placements by removing any of these placements in the Edit Placements section of the ad create flow. Learn how to opt out of placements.
* Category blocking
You can prevent your ads from running next to certain categories of content by choosing the Exclude Categories option under the Edit Placements section in Ads Manager. Learn more about excluding content categories.
* Block lists
Block lists prevent your ads from running on specific websites or apps within the Audience Network, the Instant Articles of specific publishers and videos of Pages included in the Facebook in-stream placement.
Learn how to Create Block Lists.
NEW QUESTION 64
Your client wants to improve the results of your ads, so they suggest to increase the bidding.
You explain to them that multiple factors affect results; bidding is only one of them.
What are the other factors that affect your ad results?
Select all that apply.
Choose ALL answers that apply.
- A. Relevance
- B. Ad Quality
- C. Quality Ranking
- D. Estimated Action Rates
- E. Advertiser bid
- F. Conversion Rate Ranking
- G. Frequency
Answer: A,B,D,E
Explanation:
Explanation
The four main factors that affect your ad in an auction are the following:
* Advertiser Bid: How much you value the results you are trying to obtain.
* Estimated Action Rates: How likely Facebook thinks a given person will take action on your ads.
Estimated action rates are based on the person you're reaching historical data and your ad's historical data performance.
* Ad quality: Basically this comes down to your images or creative. The better the ad image, video or design, the more appealing it will be to your target audience; thus, increasing the ad quality.
* Relevance: If ads are getting negative feedback or are not getting actions, your relevance will be much lower.
Ad relevance diagnostics aren't inputs into the ad auction:
* Quality Ranking: How your ad's perceived quality compared to ads competing for the same audience.
* Engagement Rate Ranking: How your ad's expected engagement rate compared to ads competing for the same audience.
* Conversion Rate Ranking: How your ad's expected conversion rate compared to ads with the same optimization goal competing for the same audience.
Facebook uses user value, not any of the ad relevance diagnostics in calculating Total Value. Just keep in mind that the Relevance Diagnostics is an output of all of the metrics above; NOT an input.
Frequency is only a metric as a result of your ads and relationship between reach and impressions.
NEW QUESTION 65
You receive a month-long IO from a client for a new campaign with a $10,000 budget. The IO is delivered in full by the end of the month. You receive a new IO for the next month with a budget of $20,000.
How could you execute this new requirement?
(Select two options that apply)
Choose ALL answers that apply.
- A. Raise the campaign spending limit of the existing campaigns to $30,000.
- B. Duplicate the existing campaign and increase campaign spending limit to $20,000
- C. Ensure that the sum of the budgets for the active ad sets in the new campaign reflect the $10,000 you want to spend over the course of the month.
- D. Increase the ad sets limit to $15,000 to ensure you spend $30,000 over the course of the month.
- E. Start a new campaign and set up the spending limit to $30,000.
- F. Make sure the sum of the budgets for the active ad sets in the existing campaign reflect you want
$30,000 over the course of the new month.
Answer: A,B
Explanation:
Explanation
You receive a month-long IO from a client for a new campaign with a $10,000 budget.
To manage this:
* Create a new campaign (or duplicate an existing one).
* Set a campaign spending limit of $10,000.
* Ensure the start and end dates for the ad sets in the campaign align with dates of the new IO.
* Make sure the sum of the budgets for the active ad sets in this campaign reflect that you want $10,000 to be spent over the course of the month. The campaign spending limit is an un-paced limit, so for smooth pacing, make sure the sum of the budgets for active ad sets in this campaign reflect that you want
$10,000 to be spent over the course of the month.
The IO is increased to $15,000.
To manage this:
* Edit the campaign spending limit for the existing campaign to $15,000.
* Ensure the sum of the budgets for the active ad sets in the campaign reflect that you want to spend
$15,000 over the course of the month, starting from the original start date of these ad sets.
The IO is decreased to $9,000.
To manage this:
* Edit the campaign spending limit for the existing campaign to $9,000.
Note: This can only be done if the amount spent on the campaign so far is at least $100 less than the new limit.
In this scenario, that would mean no more than $8,900 could be spent so far in order to lower the limit to
$9,000.
* Ensure the sum of the budgets for active ad sets in this campaign reflect that you want $9,000 to be spent over the course of the month, starting from the original start date of these ad sets.
The IO is delivered in full by the end of the month. You receive a new IO for the next month with a budget of
$20,000.
You have two options for setting a new campaign spending limit here:
* Option 1: Start a new campaign
* Create a new campaign (or duplicate existing one).
* Set the campaign spending limit for the new campaign to $20,000.
* Ensure end date for the ad sets in new campaign align with end date of the new IO.
* Option 2: Continue working on an existing campaign
* Raise the campaign spending limit on the existing campaign to $30,000.
Crucial: The campaign spending limit on an existing campaign will always reflect prior spend, even if the limit is removed and then reapplied. In this case, the campaign has already spent $10,000. In order to allow for an additional $20,000 of spend, the campaign spending limit must be set to $30,000 (previous spend of $10,000 + new IO amount of $20,000).
NEW QUESTION 66
Your client launched a product two years ago, and it did very well with the young generation.
As they are getting close to market saturation in this niche market, they are looking for opportunities to expand. A research showed 1.5 million potential customers with an older audience.
With this information in mind, they want to know how much it would cost them to reach the new audience, with a marketing campaign on Facebook for 25 days and a frequency of 4.
How would you estimate this cost?
Choose only ONE best answer.
- A. There is no way of knowing on Facebook how much it would cost to reach both audiences.
- B. You could build reach campaigns and estimate how much it would cost you to run the campaigns.
- C. You could enter the audience into the Campaign Planner and estimate how much it would cost you to run the campaign.
- D. You can build saved audiences and then select them in Power Editor to determine how much it would cost to market to both audiences.
Answer: C
Explanation:
Explanation
The only way to truly know the cost of reaching the 1.5 million new potential audiences is through the Campaign Planner.
That is precisely the main objective of the Campaign Planner. You can estimate budget, reach, and frequency based on specific numbers. In other words, you can define specific results.
With the Ads Manager, you will only get estimates, but they will all depend on the performance of the ad.
With Campaign Planner, you can set the final results on Frequency, Reach, and Budget you need.
NEW QUESTION 67
You have an ecommerce site and would like to reach people who have dropped off in the past 12 months but leave out everyone who have made a purchased in the past 6 months.
What audiences do you need to achieve this goal?
Choose only ONE best answer.
- A. You should exclude purchase events from the past 6 months and include purchase events from the past
12 months. - B. You should include people who have made purchases in the past 12 months and past 6 months.
- C. You can't build this type of audience or segmentation.
- D. You should include purchase events from the past 12 months and exclude purchase events from the past
6 months. - E. You should exclude people who have made purchases in the past 6 months.
Answer: C
NEW QUESTION 68
Your client is posting 5 times a week, and they want you to promote each post as interaction ads, with a budget of $20 for each.
Your community manager published a post with a big grammatical mistake, but already spent $5 on the campaign for this post.
Your client calls you complaining, and you immediately tell your community manager to fix the post and re-active the campaign.
What options does the community manager have in fixing this mistake?
Choose only ONE best answer.
- A. The community manager should select the boosted post, change the image and re-launch the campaign.
- B. The community manager should delete or hide the current boosted post. He/she should then post the new image and add a new ad to the previous ad set with a $10 budget.
- C. The community manager should delete or hide the current boosted post. He/she should then post the new image and add a new ad in the previous ad set. There is no need to change the budget.
- D. The community manager needs to post a new image and create a new campaign with a $20 budget.
Answer: C
Explanation:
Explanation
You are not able to make changes to a post (title, text or image) if you have boosted the post or invested money.
In this case, you will have to hide the other post and re-publish the new one with the corrections.You should promote the post under the same ad set from the previous campaign. This will allow you not to modify anything at the ad set level and only deactivate one ad and activate the new one.
NEW QUESTION 69
You finalize analyzing the customer base and found this additional information:
- They are married, city-dwellers between ages of 25-34, predominantly female who are interested in shopping and fashion.
- They are tech-savvy and primarily use iPhones to make online purchases.
- 2/3 of the customer base is from Los Angeles.
- 75% of women from the current customer base make on average one online purchase for apparel a month.
Knowing this information, what strategies would you do next?
Select all that apply.
Choose ALL answers that apply.
- A. Build a similar audience of 1% based on the current customer base for Los Angeles, San Francisco, and San Diego.
- B. Build a new core/saved audience based on married women who are interested in high-end fashion brands.
- C. Run conversion ads to the website for the new product launch to women.
- D. You should invest more than 50% of your budget in Los Angeles.
Answer: A,B,D
Explanation:
Explanation
It seems like the majority of the customer database are married women, between ages 25-34, who live in Los Angeles, and like fashion and shopping.
You should use this information as a baseline to build your next core audience.You should also build a similar audience based on this new information on the three cities where the stores are at: Los Angeles, San Francisco, and San Diego.
More than 66% of the customer base is in Los Angeles, so you should definitely allocate more than 50% of your budget to this market. Unless the case said it wanted to grow specific areas, you need to allocate budget according to the data in your analysis.
NEW QUESTION 70
An online membership site has built two different core/saved audiences in order to reach the same niche market through two different forms of segmentations.
Your social media manager has been running ads for 2 weeks, but it seems like one campaign is using 80% of the total budget.
When you compare both audiences, there is an 84% audience overlap.
What should you do next to optimize the campaign?
Choose only ONE best answer.
- A. You should continue running the ads, as they are working properly.
- B. You should stop spending more money on the audiences where you have spent 80% of the budget.
- C. You should unify both audiences into one, as your ad sets are competing with each other.
- D. You should stop using the audience where you are spending 20% of the budget.
Answer: C
Explanation:
Explanation
Whenever you have a high overlap between audiences, the best strategy is to unify both audiences.
If you use both audiences under one campaign in two separate ad sets, you are basically competing against yourself.
In other words, you are running two ads to the same audiences, so your costs and performance are not optimal.
Your best approach is to unify audiences and run one ad sets with two different ads.
NEW QUESTION 71
You've launched two campaigns with five ad sets. Two ad sets are not spending their budget.
As a matter of fact, they've only spent $1 of the $50 you placed the budget for each ad set.
What are some of the reasons your ad sets are not running?
Select all that apply.
Choose ALL answers that apply.
- A. Your ads within the ad set were not approved.
- B. You've reached the limit of the campaign.
- C. Your ad is scheduled for a future date.
- D. Your ad set is not active.
- E. The ad set audience is too large.
Answer: A,B,D
Explanation:
Explanation
There are multiple reasons why an ad set has spent some of your budgets but is still getting too few impressions. In this case, there are some things to keep in mind:
* Your ad did run for some time as it has spent $1 already.
* You have multiple ad sets. Two of which have only spent $1 each and the rest are correctly running.
What are some common issues here?
* Answer #1 and #2 are somehow related. There are instances where ad sets start running for a couple of hours and are then rejected by Facebook's team. In that case, these ad sets could have spent $1 each before they were blocked/rejected by Facebook.
* If Facebook rejected your ads, then by default, they will be inactive.
* You could have inactivated the ad sets by mistake at some point. So this answer is still valid.
Answer #4 is not possible. If it the ad sets were set up for a future date, then it would not have spent any money at all.
Answer #5 is also wrong. If your ads are active but not getting impressions, your audience could be too small
-NOT too large-. In this case, $50 would be too much budget for the audience you selected, but NOT too large.
NEW QUESTION 72
Select all marketing strategies that you would suggest for the smartwatch launch.
Choose ALL answers that apply.
- A. Use attention-grabbing video ads on Instagram to new audiences.
- B. Create app install campaigns for people who have finalized a purchase for the following 15 days.
- C. Create colorful, high-energy outdoor lifestyle footage of videos to perform in News Feed without sound, and highlight the visual appeal and functionality of the smartwatch.
- D. Retarget series of Facebook ads to custom audiences who have viewed the videos for conversions.
- E. Create app install campaigns for people who have visited the website.
- F. Use conversion ads to the checkout page for new audiences.
Answer: A,B,C,D
Explanation:
Explanation
The client has three specific objectives:
* Build brand and product awareness to new audiences.
* Spur online sales of new watch.
* Get people who've bought the smartwatch to download and use their new mobile app.
In order to achieve these objectives, you should prioritize the following strategies for the product launch:
* Use videos on Facebook Feed to increase awareness, and use re-marketing strategies to people who have viewed a specific % of the videos (Objective #1 and #2).
* Use attention-grabbing video ads on Instagram to new audiences, this will allow you to re-market campaigns to website on people who have seen more than a specific % of a video (Objective #1 and #2).
* Create app install campaigns so that people will download their mobile app (Objective #3).
NEW QUESTION 73
You've recently installed the Facebook Pixel on a new website. You are not sure if the website is detecting your pixel events correctly.
What are some tools you can use to troubleshoot your pixel and make sure it's collecting your events properly?
(Select 3 that apply.)
Choose ALL answers that apply.
- A. You should install the Facebook Pixel Helper chrome extension to verify your pixel event.
- B. You should check your campaigns to see if they are showing events.
- C. You can track events and debug your pixel through Facebook's Analytics dashboard
- D. You should install a second pixel and make sure it works properly
- E. You can test your events in the "Events Manager" under your Business Manager
Answer: A,C,E
Explanation:
Explanation
There are three main ways in which you can debug your Facebook pixel:
1. Install the Facebook Pixel Helper chrome extension so you can see if the events are being tracked properly.
2. Go to your "Events Manager" page in your Business Manager and troubleshoot your pixel events
3. Use Facebook Analytics event debugging tool to troubleshoot it.
NEW QUESTION 74
What are some of the benefits of using "Reach and Frequency" buying option on Facebook?
Select all that apply.
Choose ALL answers that apply.
- A. Predictability and control over reach and CPM.
- B. Launch marketing campaigns to customer databases.
- C. Include Instagram as placement.
- D. Define how much you want to spend each day.
- E. Predictability and control over frequency.
Answer: A,C,D,E
Explanation:
Explanation
Reach and frequency buying can give you more predictability and control over the following:
* Reach and CPM
* Frequency
* Spend per day
* Placement distribution (e.g., Instagram vs. Facebook)
Keep in mind that you need an audience of at least 200,000 people in order to use the reach and frequency option. Additionally, you can only use reach and frequency on saved audiences and in multiple placements, not just Facebook Feeds.
NEW QUESTION 75
What roles within your Business Manager can view insights for your Page in Audience Insights?
(Select all that apply)
Choose ALL answers that apply.
- A. Page Analyst
- B. Fan Page Analyst and Ad Account Admin
- C. Ad Account Admins
- D. Page Advertiser
- E. Fan Page Admins
Answer: D,E
Explanation:
Explanation
If you want to view insights for your Page in Audience Insights, you must at least be a Page Advertiser.
NEW QUESTION 76
You've been running a reach campaign for a CPG client for the past 3 weeks; however, your campaign is underperforming. Here is some information for the performance of your campaign:
You have two images running within same ad set with high CTR
You've set up Facebook, Instagram, and Messenger as your placement
You have a total budget of $10,000 for a 4 week campaign
You've spent a total of $4,834.73 in the past 3 weeks
Instagram placement has an average CPM of $1.24 and Facebook average CPM is $1.16 What changes should you make to your campaign in order to achieve your goal?
(Select the two best options)
Choose ALL answers that apply.
- A. Add three new images into the ad set
- B. Include Audience Network as additional placement
- C. Change the optimization to daily unique reach.
- D. Change the campaign objective to engagement.
- E. Change optimization from standard delivery to accelerated delivery.
Answer: B,E
NEW QUESTION 77
You are running conversion campaigns for a client who runs an e-commerce site. The campaigns have been providing good results (about 20 sales per week) but your client would like to optimize the campaigns to maximize ROAS.
What are prerequisites your clients needs to meet in order to switch the campaigns to maximize ROAS?
(Select three that apply)
Choose ALL answers that apply.
- A. A Purchase Standard Event needs to be sending the value and currency parameters to Facebook.
- B. An Add To Cart Standard Event needs to be sending the value and currency parameters to Facebook.
- C. You need to have Facebook pixel implemented
- D. You ad campaigns need to be making at least 50 conversions per week.
- E. You ad campaigns need to be making at least 50 conversions per month.
Answer: A,C,D
Explanation:
Explanation
If you meet each of the following prerequisites, you can:
* The ads sets you want to optimize for value are part of a Conversions campaign
* You have a Facebook pixel implemented
* Your pixel has the Purchase Standard Event and it's sending us the value and currency parameters (learn how to set this up, or learn more about standard events)
* Your ad sets are able to deliver consistently (a good benchmark for this is getting about 50 purchase conversions per week per purchase-conversion-optimized ad set)
* Your ad sets send us several different values over the course of the day (ex: someone may buy $10 worth of product while someone else may buy $50). This helps us determine who to show your ads to to generate the most value.
NEW QUESTION 78
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