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Oracle 1Z1-1031 Exam Syllabus Topics:

Oracle Marketing Cloud Data Management Platform 2019 Implementation Essentials Sample Questions:

1. Your customer wants to deploy the DMP CoreTag an all site pages and collect data in the DMP data taxonomy based on the URL of each page visited by the end user.
Identify the correct tag configuration along with the exact phint that must be used to accomplish this.

A) Under Manage > Containers > Generate Code > Advanced Configuration, check the "Extract named global variables" checkbox for the CoreTag. Then ensure that that data is being collected from phint
"__bk_k" when the tag fires from various pages.
B) Under Manage > Containers > Generate Code > Advanced Configuration, check the "Extract named meta elements" checkbox for the CoreTag. Then ensure that that data is being collected from phint
"__bk_t" when the tag fires from various pages.
C) Under Manage > Containers > Generate Code > Advanced Configuration, check the "Extract named meta elements" checkbox for the CoreTag. Then ensure that that data is being collected from phint
"__bk_ l" when the tag fires from various pages.
D) Under Manage > Containers > Generate Code > Advanced Configuration, uncheck the "Extract named meta elements" checkbox for the CoreTag. Then ensure that data is being collected from phint "__bk_t" when the tag fires from various pages.
E) Under Manage > Containers > Generate Code > Advanced Configuration, uncheck the "Disable Metadata" checkbox for the CoreTag. Then ensure that that data is being collected from phint "__bk_l" when the tag fires from various pages.
F) Under Manage > Containers > Generate Code > Advanced Configuration, uncheck the "Disable Metadata" checkbox for the CoreTag. Then ensure that that data is being collected from phint "__bk_k" when the tag fires from various pages.

2. Identify three environments where you can successfully execute ID swaps from. (Choose three.)

A) Native apps using BlueKai SDKs using web view
B) OTT box without web view
C) Hybrid apps using a web view
D) Native apps using BlueKai SDKs without web view
E) Desktop and mobile web sites

3. Which of the following are two true statements about ID swapping? (Choose two.)

A) It is necessary in order to ingest data via the Online Ingest method.
B) It is necessary in order to ingest data keyed off of partner unique user ID (PUUID) via the Offline Match Integration.
C) It is necessary in order to ingest data keyed off of IP addresses via the Offline Match Integration.
D) It is necessary in order to ingest data keyed off of MAIDs via the Mobile Direct Ingest method.
E) It is necessary in order to ingest data keyed off of partner unique user ID (PUUID) via User Data API.

4. Your customer is interested in ID swapping based on raw personally identifiable information for each user that visits their site.
Which two BlueKai CoreTag functions can be used to accomplish this? (Choose two.)

A) bk_addPhoneHash
B) bk_addAddressHash
C) bk_addEmailHash
D) bk_addNameHash
E) bk_addZipHash

5. Your client, Alpha Corp, is performing a one-time import of CRM data. They need the data for a single campaign, and due to the nature of the data, it will be obsolete in 14 days. What is the best method for your client to ensure the creation of proper categories and rules?

A) Self-service OnRamp
B) Corporate classification
C) Self-classification
D) Managed classification

Solutions: