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Oracle Marketing Cloud Data Management Platform 2019 Implementation Essentials Sample Questions:

1. On an average, at what rate does data decay?

A) 2% per month
B) 2% per year
C) 20% per week
D) 12% per month

2. What must be created in order to feed user activity into classification categories?

A) Taxonomy Templates
B) a Data Map
C) a Master Rule Sheet
D) Classification Rules

3. Which option will help your client identify which categories get the most data?

A) Review the cookie inventory.
B) Generate the Site Hits Report.
C) Remove or hide unused categories.
D) Request an Inventory Report from their account manager.
E) Enable taxonomy permissioning.

4. Which of the following is an example of deterministic matching of identities?

A) Making an ID match based on IP address
B) Making an ID match based on operating system
C) Making an ID match based on device type
D) Making an ID match based on browser type
E) Making an ID match based on an email address used to log into multiple devices

5. Which two are attributes of third-party data? (Choose two.)

A) Can be confirmed from multiple outside sources
B) Free to use for activation, targeting, and analytics
C) Often billed directly by the media partner
D) Offered on a private marketplace, via direct sales to marketers

Solutions: