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Facebook 600-101 Exam Syllabus Topics:

Facebook Certified Community Manager Sample Questions:

Question 1

A growing business wants to create a yearly summit for current and prospective customers to increase awareness and drive sales. The community manager needs to convert 30% of existing community members into buying tickets for the inaugural event.
Which two steps should the community manager take to accomplish this task? (Choose 2)

A. Schedule event speakers to host Q&As in the community leading up to the event
B. Post a link to the event website with a daily reminder to purchase
C. Provide discount codes to community members who buy early bird tickets
D. Reach out privately to community members who might be interested in attending

Question 2

A private institution that educates about political issues runs a public Facebook group to increase awareness of the importance of politics for young adults (ages 18-25). The goal is to promote healthy debate.
Which two strategies should its community manager implement to help achieve this goal? (Choose 2)

A. Post applicable community guidelines and pin that post as an announcement.
B. Tag members in every topic discussion to encourage them to comment.
C. Use an analytics tool to determine which content is best to provide.
D. Mute members who repeatedly violate group rules.

Question 3

A business consultant offers a free Facebook group to support potential clients. He aims to create consistent daily engagement.
Which two strategies could the consultant use to achieve his goal? (Choose 2)

A. Enlist a scheduling tool to create daily topical posts to encourage conversation.
B. Look at engagement insights to compare the daily number of posts.
C. Comment on every post that members make in the group.
D. Highlight top commenters in a special weekly post.
E. Create a group rule that requires daily engagement to remain in the group.

Question 4

The community manager of a 25,000 member rock painting community in Dublin is concerned about low engagement in the group over the last six months and wants to increase conversations between members.
Which three actions should the community manager take to achieve this goal? (Choose 3)

A. Remove members who have not posted or commented in the last month
B. Survey the community and reposition the content in line with their feedback
C. Revise the content calendar to focus on member engagement tools
D. Highlight the top engaging contributors in regular announcements to the community
E. Message every member of the community individually to ask them to engage more

Question 5

A new community manager joins the team of a large online retailer. This person is one of nine community managers who handle support queries. Community managers must remain on brand while maintaining an individual presence in the community.
Which option should each community manager use?

A. A company-branded profile used by all community managers with each reply signed by name
B. The approach that the team agreed upon and the company approved
C. The agreed result from a recent poll stating that each community manager will use their initials
D. The personal profiles of each community manager to make it clear who is replying

Solutions: