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Salesforce Certified Marketing Cloud Account Engagement Specialist Sample Questions:

1. A marketing manager sent an email template last week to their "Hot Prospects" list, which is populated dynamically based on the prospects' scores. They want to send the same email template again this week to the same list, but make sure that the prospects that received it last week do not get it again.
How should they accomplish this?

A) Send the email template to the "Hot Prospects" list, but select the "deduplicate" option to remove recipients that already received the email last week.
B) Send the email template to the "Hot Prospects" list like last time; the prospects that received it before will be automatically suppressed from receiving the same email template.
C) Create a new list of the prospects that received the email last week and then use it as a suppression list when sending the email template to the "Hot Prospects" list.
D) Create a new dynamic list using the criteria "Prospect email template", the template name, and "was not received" and then use it as the recipient list when sending the email template.

2. A marketer has 4,000 total prospects in their account:
* 3,000 of which are opted in
* 500 of which are opted out
* 500 of which are in the Recycle Bin
What would be their Mailable Database usage?

A) 2,500
B) 4,000
C) 3,000
D) 3,500

3. Form or Form Handler? I need data de-duplication in the CRM.

A) Form Handler
B) Form

4. A Prospect is a Visitor who has submitted an email address through a form or landing page on your site.

A) True
B) False

5. If Salesforce has a custom field of the same name on Leads & Contacts where does Marketing Cloud Account Engagement pull the field name from?

A) Lead field
B) Contact field

Solutions: