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Salesforce Certified Marketing Cloud Engagement Administrator Sample Questions:

1. Which three options determine when a contact could enter a journey?
Choose 3 answers.

A) Re-entry by date
B) Re-entry by attribute
C) Re-entry at any time
D) No re-entry
E) Re-entry only after exiting

2. Northern Trail Outfitters is preparing to send a promotional email. The audience file was loaded into a data extension but does not display for Marketing Cloud admin scheduling the send.
What should the admin confirm to resolve the issue?

A) The data extension is marked as Sendable
B) The Data extension is marked as Sendable and Testable
C) The data extension contains a Salesforce ID
D) The data extension is linked using the Contact Key

3. Northern Trail Outfitters (NTO) has decided to use Journey Builder to launch event-driven lifecycle marketing programs. This includes personalized interactions with customers with the goal of increasing purchase frequency.
Which two pieces of information would help NTO achieve this objective?
Choose 2 answers

A) Channel preference of customers.
B) Products purchased from a competitor.
C) Number of items per order.
D) Last purchase date

4. Which data structure can be utilized inside the out-of-the-box Subscription Center to enable custom subscription status?

A) Groups
B) Data Extensions
C) Publication Lists

5. Marketing Cloud admin is asked to determine the total number of emails sent across all of their business units in the last calendar year Where would the admin retrieve this information?

A) Email Studio > Email > Tracking > Sends
B) Analytics Builder > Reports > Email Send Report
C) Studio > Email > Subscribers > All Subscribers
D) Contact Builder > All Contacts > Email

Solutions: