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Salesforce MCE-Con-201 Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Topic 1: Data Management and Segmentation | 20% | - Segmentation
|
| Topic 2: Content and Messaging | 15% | - Multi-channel messaging
|
| Topic 3: Concepts of Marketing Cloud Engagement | 15% | - Key terminology and concepts
|
| Topic 4: Discovery and Requirements | 15% | - Gather business requirements
|
| Topic 5: Journey Builder and Automation | 20% | - Automation Studio
|
| Topic 6: Analytics and Reporting | 15% | - Standard reports and dashboards
|
Salesforce Certified Marketing Cloud Engagement Consultant Sample Questions:
A customer wants to configure appointment reminders for patients in their clinic. The reminder should be sent one day before the appointment date at 10 a.m. and the appointment record should be updated in the CRM to indicate the patient was sent a reminder email.
What solution could be recommended?
- A. Create a journey with CRM date-based entry source, and use Journey Builder activities to send a reminder and update the record in CRM.
- B. Create a daily scheduled automation to refresh the audience, and use Automation Studio activities to send a reminder with AMPscript in the message to update the record in Synchronized Data Extension.
- C. Create a daily scheduled automation to refresh the audience, and use Data Extension entry source for a journey with activities to send a reminder and update the record in CRM.
- D. Create a journey with CRM data entry source triggered on the reminder date and use Journey Builder activities to send a reminder and update the record in Synchronized Data Extension.
Correct Answer: A 🗳️
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Northern Trail Outfitters wants to encourage customers who made a purchase on their website without leaving a review to come back and review their purchase. They want to use Journey Builder to automatically inject contacts who meet these criteria into a Journey.
- A. Data Studio
- B. Audience Studio
- C. Web Analytics Connector
- D. Google Analytics 360
Correct Answer: C 🗳️
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Northern Trail Outfitters has a customer login page on their website and wants to use Marketing Cloud to send an email to customers who need to reset their password. The email needs to be sent as quickly as possible. Their web server should receive a notification when the email is sent.
Which solution should they use?
- A. Multi-Step journey with an API Event entry source
- B. Email Send Activity
- C. Triggered Send Definition
- D. Transactional Messaging API
Correct Answer: D 🗳️
Explanation: Only visible for ExamTorrent members. You can sign-up / login (it's free).
A financial services customer wants to send emails to customers who log in for the first time on a new IP. The message should be deployed as fast as possible due to its sensitive content. The message contains information related to the login IP.
What should a consultant recommend to deploy the email?
- A. Inject the subscriber into a Journey.
- B. Use a User Initiated Emails Interaction.
- C. Use the Transactional Messaging API.
- D. Execute a Triggered Emails Interaction.
Correct Answer: C 🗳️
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A customer has curated a list of known email addresses belonging to competitors. They want to ensure none of these competitors receive their emails.
What should a consultant recommend?
- A. Create an auto-suppression list populated with the known email addresses.
- B. Create an auto-suppression list populated with subscriber keys.
- C. Create an exclusion list with the known email addresses.
- D. Populate a list using a query to exclude the subscriber key.
Correct Answer: A 🗳️
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