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Salesforce MCE-Con-201 Exam Syllabus Topics:
| Section | Objectives |
|---|---|
| Topic 1: Email Marketing and Content Creation | - Personalization and dynamic content
|
| Topic 2: Data Management and Integration | - Integration concepts
|
| Topic 3: Automation and Journey Orchestration | - Journey Builder
|
| Topic 4: Marketing Cloud Core Concepts | - Customer engagement fundamentals
|
| Topic 5: Tracking, Reporting, and Optimization | - Analytics and reporting
|
Salesforce Certified Marketing Cloud Engagement Consultant Sample Questions:
Northern Trail Outfitters sends emails for Password Resets from their web store when requested. An SMS message should be deployed if the password reset email is not sent.
What processes should they utilize to ensure a timely delivery across email and SMS?
- A. Injected send definition, and use API response to determine and send API call to trigger an SMS password reset
- B. Transactional email send with the event notification service response to determine and trigger an API call to an SMS message
- C. Multiple path journey with engagement split if password reset link clicked; if link not clicked, then SMS Password Reset activity
- D. Triggered send definition and use data extract Not Sent to a data extension then send SMS to those failed sends
Correct Answer: C 🗳️
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Northern Trail Outfitters (NTO) wants to find ways to better drive return on investment and growth via their marketing sends. They plan to centralize their analytics data to allow for a more efficient analysis of this data across all of their campaigns. NTO currently has Marketing Cloud, Sales Cloud, and a third-party warehouse service.
What product would help their use case?
- A. Report Studio
- B. Web Analytics Connector
- C. Interaction Studio
- D. Marketing Cloud Intelligence Report
Correct Answer: D 🗳️
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Northern Trail Outfitters wants to automate a weekly SMS message to be sent to anyone who has a birthday that week. They have created the Outbound Message in MobileConnect and have a Filtered List created for every contact who provided birth date information.
Which activities would Marketing Cloud use to automate this campaign?
- A. Refresh Mobile Filtered List and Send SMS
- B. Import Mobile Contacts and Send SMS
- C. Refresh Mobile Filtered List and Outbound Send
- D. Import Mobile Contacts and Outbound Send
Correct Answer: C 🗳️
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A customer is using Marketing Cloud Connect but not sending tracking back to Sales Cloud. They want to create a Task on Contact and Lead records for follow-up when someone has not opened five emails in a row.
Which activities could be used to fulfill this requirement?
- A. Scheduled Automation, SQL Query Activity, Data Extension Entry, Task Activity
- B. Salesforce Data Entry, SQL Query Activity, Task Activity
- C. Scheduled Automation, Filter Activity, Data Extension Entry, Contact Activity
- D. API Event Entry, SQL Query Activity, Task Activity
Correct Answer: A 🗳️
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Northern Trail Outfitters wants to send a welcome email to Contacts when a Contact record is added as a Campaign Member to a Loyalty Members ' Campaign in Sales Cloud.
Which method should they use to send the email from Marketing Cloud?
- A. Create a Journey with a Salesforce Campaign entry source and an Email Activity.
- B. Create an import definition for a Salesforce Campaign.
- C. Create a scheduled Automation with a Query Activity and a Send Email Activity.
- D. Use Content Builder Send Flow to send the email to the Salesforce Campaign.
Correct Answer: A 🗳️
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