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Salesforce MCE-Con-201 Exam Syllabus Topics:

Salesforce Certified Marketing Cloud Engagement Consultant Sample Questions:

1. Northern Trail Outfitters wants to suppress their highly engaged email subscribers (multiple opens and clicks for a target campaign) from active display campaigns to reduce overall cost and eliminate unnecessary targeting to the user. What should be recommended?

A) Mobile Studio
B) Einstein Engagement Scoring
C) Google Analytics 360
D) Advertising Studio

2. A consultant configured a triggered send definition in Sales Cloud for a customer using Marketing Cloud Connect. The trigger is on a Custom Object called 'Shipments' and is enabled for Triggered Sends in Setup. Which two configuration requirements should be considered when troubleshooting? (Choose 2 answers)

A) There is a Master Detail Relationship from Contact to Shipment.
B) The Shipment object requires a Lookup to Lead or Contact.
C) An Apex Trigger is created on the Shipment object.
D) The Shipment object is on the Account Related List.

3. Northern Trail Outfitters wants to have a periodic, dynamic newsletter sent to a set data extension, but the data in this data extension will be regularly updated, and the subscribers inside could be removed/added multiple times. What option should speed up the delivery while meeting these criteria?

A) Scheduled Automation using a Send Activity
B) Journey that allows re-entry after exiting
C) Scheduled Automation utilizing Triggered Send Emails
D) Single Send Journey

4. Northern Trail Outfitters wants to import their Sales Cloud data into Marketing Cloud to leverage it within Journey Builder. They have approximately 10 million customers and the data needs to be available with a delay of no more than 30 minutes. Only customers where the consent checkbox is selected in Sales Cloud should be imported, which represents approximately half of their customer database. What should they implement?

A) Event Data from the Entry Event in Journey Builder
B) Synchronized Data Extensions with a filter
C) Import from Salesforce Report in Automation Studio
D) All Subscribers, since these are synchronized in real time

5. When Northern Trail Outfitters acquires a new customer, it would like to send a series of welcome messages on behalf of the brand with an optimized send time. New customers will be sent to Marketing Cloud via an hourly batch file drop. Which solution should the consultant recommend?

A) Use Automation Studio to process and segment the new customers, and for the campaign sends and decisioning.
B) Use Journey Builder to process and segment the new customers, and for the campaign sends and decisioning.
C) Use Automation Studio to process and segment the new customers, and use Email Studio for the campaign sends and decisioning.
D) Use Automation Studio to process and segment the new customers, and use Journey Builder for the campaign sends and decisioning.

Solutions: