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GCCC SCMP Exam Syllabus Topics:

GCCC Strategic Communication Management Professional Sample Questions:

1. Which is a PRIMARY reason a senior leader should support internal social media as an employee engagement tool?

A) It will provide a location for employee profiles.
B) It will be a place to share company information.
C) It offers an online marketplace.
D) It builds connections and fosters collaboration.

2. Which of the following is MOST important for the successful integration of the communication function into an organization?

A) A detailed brand outline
B) A cross-functional communication committee
C) A comprehensive communication strategy
D) A mandate from senior leadership

3. In a competitive business environment, the primary source the communication manager MUST take direction from in framing a strong strategic role for communications in the organization is:

A) The organization's annual business plan.
B) Analysts' reports on the sector.
C) Market research reports on the competitive landscape for the organization.
D) The mission, vision, and values of the organization.

4. Which is the BEST example of an outcome-based communication objective for an annual benefits re- enrollment campaign?

A) The company will save $1.2 million based on the enrollment choice employees make.
B) The communication team will publish one intranet article per week throughout the enrollment period.
C) Ninety-five percent of eligible employees will visit the benefits section of the intranet during the re- enrollment period.
D) Eighty-two percent of eligible employees will submit an updated benefits enrollment form prior to the enrollment deadline.

5. Which course of action is BEST to take when a client asks that inaccurate revenue information be shared with a major publication during an interview?

A) Advise the client to only share accurate information.
B) Refer the client to another firm.
C) Compromise with the client to share revenues 25% higher than reported.
D) Agree to do what the client wants.

Solutions: