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GCCC SCMP Exam Syllabus Topics:

GCCC Strategic Communication Management Professional Sample Questions:

1. What is the difference between a communication strategy and a communication plan?

A) A strategy is a more focused document that outlines the communication for a specific project or initiative; a plan is a more comprehensive document with in-depth considerations and analysis.
B) It does not matter which term is used as long as the document considers both internal and external communication.
C) They are the same, and the terms are interchangeable.
D) A strategy supports communication for an organization or a significant initiative or issue; a plan has less analysis and generally focuses on deliverables and a work plan.

2. When developing a strategic communication plan to present to the chief executive officer, which of the following are the four MOST essential elements of an effective plan?

A) A sample of the creative approach ("look and feel"), list of tactics, list of individuals or groups responsible for every task, and a detailed budget
B) A calendar with deadlines, an individual or group responsible for major tasks, priority events, and an individual who will monitor the plan
C) Problem statement, chart of roles and responsibilities, list of tactics, and samples of previous plans
D) Links to corporate goals and objectives, measurable communication objectives, detailed budget, and evaluation methodology

3. Which three steps ensure realistic goals and outcomes in a corporate social responsibility plan?

A) CEO announcement, identify partners, and approve budget.
B) Corporate self-assessment, determine priorities, and establish a values statement.
C) Set goals, get internal buy-in, and develop action plan.
D) Draft corporate values, identify action items, and assign tasks.

4. Which of the following is a well-formed SMART communication objective?

A) Run a town hall meeting at a hotel in Dallas, Texas, on 30 March.
B) Increase staff awareness of industry code of ethics during this fiscal year.
C) Sixty percent of employees enroll in ethical behavior training by 12 June.
D) Produce an eight-page ethics brochure and distribute it to 12,000 employees.

5. (You are a senior communication leader and are asked by the executive team to "quickly draft talking points" for an upcoming announcement, even though the business decision has not yet been finalized. What is the most appropriate strategic response?)

A) Ask the executive team to delay communication work until the decision is confirmed
B) Seek clarity on possible decision scenarios and develop conditional messaging options
C) Draft generic talking points that can be adjusted later once the decision is final
D) Decline the request because premature communication creates risk

Solutions: