[2022] Marketing-Cloud-Administrator Exam Dumps, Test Engine Practice Test Questions
Pass Marketing-Cloud-Administrator exam [Mar 29, 2022] Updated 158 Questions
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- United States: 1,09,000 USD
- England: 83,370 Pound
- India: 74,479 INR
- Europe: 98,862 Euro
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NEW QUESTION 13
Northern Trail Outfitters wants to use Synchronized Data Sources to sync Contact data from Salesforce CRM. However, they only want to sync records they would be able to send to reducing the amount of data being brought over.
Which two filtering options could be used when configuring the Contact synced object?
Choose 2 answers
- A. Select all records which are active in All Subscribers
- B. Select all records which have opened an email in the past six months
- C. Select all records with an email address
- D. Select all records where HasOptedOutofEmail is FALSE
Answer: A,C
NEW QUESTION 14
What are entry source types for Journey Builder?
- A. Data Extension, CloudPages, Email List, API Event
- B. Data Extension, Salesforce Community, GA360, Email List
- C. Data Extension, Email List, API Event, Date Based Event
- D. Data Extension, Audience Studio, API Event, Date Based Event
Answer: D
NEW QUESTION 15
A customer with limited technical resources has requested assistance in setting up a small email deployment that the customer will maintain long term. The email will display men's shoes to males in the audience and women's shoes to females in the audience. The sendable data extension contains a field with a value of Male or Female. Which method should a consultant recommended to ensure content is displayed properly within the email.
- A. AMPscript conditional against the Gender field
- B. Dynamic Content Wizard
- C. AMPscriptlookupRows functions
- D. A/B Test content type
Answer: B
NEW QUESTION 16
Northern Trail Outfitters (NTO) is building a journey which randomly sends five different versions of an initial welcome email to new subscriber however, subscribers receive the same follow-up email two weeks later. To improve maintainability of their email content, NTO want to use 3 completely different emails, rather than having one email with dynamic content.
Which activity would allow NTO to build the journey with the fewest activities possible?
- A. Join
- B. Engagement Split
- C. Einstein STO
- D. Wait Until Date
Answer: A
NEW QUESTION 17
How are publication lists used in the Marketing Cloud?
- A. To manage subscribers in guided and triggered email sends.
- B. To allow subscribers to opt-down/out instead of unsubscribing from all.
- C. To build dynamic content rules by subscriber type.
- D. To send communication to all subscribers, regardless of opt -in status.
Answer: B
NEW QUESTION 18
Setup Assistant provides information and resources for configuring a new Marketing Cloud account.
Which two topics does Setup Assistant cover?
Choose 2 answers
- A. Setting up the Data Structure
- B. Managing the Enhanced SFTP
- C. Enabling Mobile Connect
- D. Configuring Journey Builder
Answer: A,B
NEW QUESTION 19
A Marketing Cloud admin wants to create an SFTP User for the first time.
Which two considerations should be taken when configuring an SFTP User7 Choose 2 answers
- A. By default, the password will be the password of the logged-in user.
- B. By default, the username is the MID for the current Marketing Cloud MID.
- C. Once created, the user will need to be activated in order to use the SFTP.
- D. Minimum password length is 12 characters.
Answer: C,D
NEW QUESTION 20
Northern Trail Outfitters wants to set up their Send Log data extension Which three considerations should be made for long term success?
Choose 3 answers
- A. Set the period to a fixed date in the Data Retention Policy
- B. Apply an appropriately-scoped Data Retention period
- C. Log attribute data necessary for auditing communications
- D. Log all variable data captured in emails at send time
- E. Add custom fields not included in the Send Log Template
Answer: B,C,E
NEW QUESTION 21
A Marketing Cloud admin is tasked with overhauling the data model for Enterprise. While the current data model is isolated to the email channel and there are plans to expand to both SMS and Push channels in the near future.
Which three data preparations should be made to retain high data quality in the new mode? Choose 3 answers.
- A. Ensure all available data is included.
- B. Ensure every data source has a sendable field.
- C. Normalize data and fields to prevent redundancy.
- D. Identify and assign appropriate keys to tie records together.
- E. Remove nonessential data for marketing purposes.
Answer: C,D,E
NEW QUESTION 22
Northern Trail Outfitters (NTO) Is building a Journey which randomly sends five different versions of an initial welcome email to new subscribers; however, subscribers receive the same follow-up email two weeks later. To improve maintainability of their email content, NTO wants to use five completely different emails, rather than having one email with dynamic content.
Which activity would allow them to build the journey with the fewest activities possible?
- A. Join
- B. Engagement Split
- C. Einstein STO
- D. Wait Until Date
Answer: A
NEW QUESTION 23
Northern Trail Outfitters has five business units in their Marketing Cloud account. All business units should be configured to use the same SFTP directory How should this setup be achieved?
- A. All child business units should have an individual SFTP user
- B. Copy the parent SFTP user into each child business unit
- C. Each business unit should have multiple SFTP users
- D. Child business unit SFTP user should be created
Answer: A
NEW QUESTION 24
A Marketing Cloud admin has been asked to grant full administrator permissions to a new user.
Which two standard roles should be selected for the new user?
Choose 2 answers
- A. Marketing Cloud Administrator
- B. Administrator
- C. Marketing Cloud Security Administrator
- D. Data Manager
Answer: A,B
NEW QUESTION 25
Northern Trail Outfitters (NTO) wants a business analyst to import contact lists. The analyst has the followCloud Channel Manager and Marketing Cloud Viewer. The Analyst logged in but is unable to import contacts.
How should NTO update the user to allow the analyst the appropriate access?
- A. Remove Marketing Cloud Viewer
- B. Remove Marketing Cloud Channel Manager
- C. Add Marketing Cloud Security Administrator
- D. Add Distributed Sending User
Answer: A
NEW QUESTION 26
Northern Trail Outfitters wants to add new data extensions containing customer purchases to their Marketing Cloud account Which value should link these new data extensions in Data Designer to the existing contact records?
- A. Unique Contact Identifier
- B. Primary key
- C. Unique Contact email address
- D. Subscriber ID
Answer: B
NEW QUESTION 27
A Marketing Cloud admin is configuring the MarketingCloud data model for the first time. Journey Builder with of messages being sent to customers, based on if there has been an order or not. There are two existing data model Orders:
- Customers contains information about subscribers including Email Address, First Name, Last name.
- Orders contains information about the orders and includes the unique identifier of the customer In which two ways should the admin configure Data Designer to allow this data to be used within a Journey?
Choose 2 answers
- A. Link the Customers data extension to the data model using Email Address
- B. Linkthe Customers data extension to the data model using Customer ID
- C. Link the Orders data extension to the Customers data extension using a One-to-Manyrelationship
- D. Link the Orders data extension to the Customers data extension using a Many-to-Many relationship
Answer: B,C
NEW QUESTION 28
A Marketing Cloud admin is setting up Northern Trail Outfitter's newest business units and several users to assign to the new business units.
How would the admin assign users to the business units?
- A. Re-import the users to update their assigned business units
- B. Search for the individual user, select their name and click Edit Business Units.
- C. Search for the individual user, select their name, and click Manage Business Units.
- D. Give permissions to users at top-level account to assign their own business units.
Answer: A
NEW QUESTION 29
To prevent retention of stagnant data, Northern Trail Outfitters (NTO) wants any inactive data stored in data extensions to be cleared after 12 months.
What action should NTO take?
- A. Apply a row based retention to each data extension as it is created, set to 12 months
- B. Configure the Enterprise wide default retention to one year
- C. Configure the business unit data retention setting to 12 months
- D. Set inactive date to be automatically cleared after one year, but is recoverable
Answer: A
NEW QUESTION 30
A customer wants to automate a series of three emails as part of a Membership Renewal drip campaign. Email #1 will be sent one month prior to the member's renewal date. Email #2 will be sent one week prior to the member's renewal date. Email #3 will be sent on the member's renewal date. A master audience is updated in real time via the API. Which steps should be included in the customer's automation?
- A. Three Filter Activities > three Send Activities to the filtered audiences.
- B. Import File Activity > three Send Activities to the master data extension.
- C. Three Send Activities to the master data extension.
- D. Import File Activity > three Filter Activities > three Send Activities to the filtered audiences.
Answer: A
NEW QUESTION 31
Marketing Cloud admin is asked to determine the total number of emails sent across all of their business units in the last calendar year Where would the admin retrieve this information?
- A. Studio > Email > Subscribers > All Subscribers
- B. Email Studio > Email > Tracking > Sends
- C. Contact Builder > All Contacts > Email
- D. Analytics Builder > Reports > Email Send Report
Answer: D
NEW QUESTION 32
Northern Trail Outfitters has the Discover Reporting Tool.
Which two report types could help them drive mobile adoption strategy?
Choose 2 answers
- A. Email Sending Performance Report
- B. Deliverability Complaint Rate
- C. Email Performance by Device
- D. Time Between Send and Engagement
Answer: A,C
NEW QUESTION 33
A Marketing Cloud admin wants to configure a new keyword for an upcoming SMS campaign. After entering the desired keyword CELEBRATION, the admin notices the keyword is unavailable.
What issue could the admin be facing?
- A. Keyword has too many characters
- B. Keyword fails to meet content standards
- C. Keyword is a reserved word
- D. Keyword is used within another business unit
Answer: D
NEW QUESTION 34
The Marketing Cloud admin for Northern Trails Outfitters wants to build an audience with Advertising Studio which mimics the traits of their most valuable customers.
Which network(s) support lookalike audiences directly from Advertising Studio?
- A. Facebook
- B. Google and Facebook
- C. Facebook and Twitter
- D. Twitter
Answer: C
NEW QUESTION 35
A Marketing Cloud admin is configuring the Marketing Cloud data model for the first time. Journey Builder with of messages being sent to customers, based on if there has been an order or not. There are two existing data model Orders:
- Customers contains information about subscribers including Email Address, First Name, Last name.
- Orders contains information about the orders and includes the unique identifier of the customer In which two ways should the admin configure Data Designer to allow this data to be used within a Journey?
Choose 2 answers
- A. Link the Customers data extension to the data model using Email Address
- B. Link the Orders data extension to the Customers data extension using a One-to-Many relationship
- C. Link the Orders data extension to the Customers data extension using a Many-to-Many relationship
- D. Link the Customers data extension to the data model using Customer ID
Answer: B,D
NEW QUESTION 36
A Consultant has a data extension that contains all current product information. The customer wants to refresh data each morning by importing a CSV containing today's product catalog. The product catalog is never the same; products can be added and removed. Which import type should be used?
- A. Add/Update
- B. Update Only
- C. Add Only
- D. Overwrite
Answer: A
NEW QUESTION 37
(NTO) wants to use complex criteria to identify subscribers for a special promotional email. Especially they want to target subscribers who opened or engaged with an email within the last 30 days and live within 10 miles of an NTO store.
What should NTO do to create this audience?
- A. Measures
- B. SQL Queries
- C. Data Filters
- D. Journey
Answer: A
NEW QUESTION 38
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