[2023] MKT-101 Actual Exam Dumps, MKT-101 Practice Test
ExamTorrent MKT-101 dumps & Marketing Cloud Consultant sure practice dumps
NEW QUESTION 63
Northern Trail Outfitters (NTO) is troubleshooting why a triggered send isn't being delivered to the customer. When querying the _subscribers data view, NTO notices this subscriber key exists twice, and one of them has a status of'Held'.
What is the source of the duplicate subscriber key?
- A. Auto Suppression List
- B. Global Unsubscribe List
- C. Triggered Send Managed Lists
Answer: C
NEW QUESTION 64
Northern Trail Outfitters wants to ensure that the Email Address field value is not duplicated in a data extension. What should a marketer do to ensure the Email Address field values are unique?
- A. Use Email Address as Subscriber Key.
- B. Mark the data extension as Sendable.
- C. Mark the field as the Primary Key.
Answer: A
NEW QUESTION 65
If you don't have the option for offline tactics what could you consider? (Select 3)
- A. Promote content via social media that does not requires email registration to access
- B. Registration with incentive on website
- C. Drive online loyalty program registration requiring email address
- D. Require email to create an account on website
Answer: B,C,D
NEW QUESTION 66
Northern Trail Outfitters (NTO) wants to create a relevant audience from a data extension for a daily send campaign. The audience will change from day-to-day. These emails contain a View As Web Page link and NTO wants to ensure this will not be broken when the audience is refreshed daily.
What should be used to segment this audience?
- A. Use a SQL Query to filter the audience into a new data extension that is overwritten each day
- B. Use exclusion lists for the send - excluding those that already were sent the email
- C. Use AMPscript inside the email to pull information from a send logging data extension to determine which content displays based on message context
- D. Use SQL Query to filter the audience into a new data extension that is upserted every day
Answer: C
NEW QUESTION 67
Which recipient option is available with Simple Send? (Choose 2)
- A. Group
- B. Data Extension
- C. List
- D. Audience
- E. Data Filter
Answer: A,C
NEW QUESTION 68
Northern Trail Outfitters (NTO) would like to improve email open rates to increase subscriber engagement and
improve deliverability.
What action should NTO take to increase open rates?
- A. Include relevant preheader text in every email.
- B. Send earlier in the day to give subscribers more time to check email.
- C. Add a clear, brief, and urgent call-to-action.
- D. Use images, not text, to improve email look and branding.
Answer: A
NEW QUESTION 69
Northern Trail Outfitter historically received a bulk data file from a vendor per day in its Marketing cloud SFTP. The vendor is updating its sending cadence and will be delivering files over approximately eight hours throughout the day. The files will maintain the same naming convention and include a timestamp.
Which update should be implemented to the automation to process the fries as they are received while minimizing network?
- A. Replace the Schedule with File Drop and use a filename pattern
- B. Replicate the automation and schedule mem to execute server eight hours
- C. Implement an API to start an automation with every file transfer.
Answer: A
NEW QUESTION 70
An online retail customer needs daily promotional email content to generate with minimal time spent on creation. Their service contract includes building a custom dynamic template for this purpose. The customer has communicated the following:
* The email content will highlight new inventory each day.
* A small team will run both their digital marketing operations and their email program.
* A user needs to build, test, and send a daily email in less than an hour.
* Images for the emails will be hosted on their website CMS.
Which question is relevant to identify strategies for designing the custom template for the customer's daily promotional email? Choose 3 answers
- A. How often will email content be image-only with text overlaying images?
- B. How often will the layout of the content in a content area change?
- C. Will image URLs be available publicly?
- D. What is the maximum file size of the images being used?
- E. What From Name will be used for these emails?
Answer: B,C,D
NEW QUESTION 71
Northern Trail Outfitters wants to use something other than an email address to identify subscribers.
What functionality could accommodate this?
- A. System Preferences
- B. Subscriber Key
- C. Primary Key
- D. Subscriber Attributes
Answer: B
NEW QUESTION 72
NTO wants not only to send to their best customers, but also those most likely to buy.
What data will be helpful to send out an email which increases purchase frequency? Choose All that apply
- A. last purchase date
- B. conversion rate
- C. proximity to store
- D. lifetime purchase value
Answer: A,B,D
NEW QUESTION 73
A marketer is preparing an email for sending and completing quality assurance checks. Which testing feature mirrors logic used by spam filters to identify words, phrases, and patterns that are likely triggers, allowing marketers to make changes that will improve deliverability?
- A. Subscriber Preview
- B. Spam Check
- C. Validate
- D. Content Detective
Answer: D
NEW QUESTION 74
Northern Trail Outfitters receives data from their point-of-sale system every night. The file is placed on their Enhanced FTP, but there is not a consistent time or naming convention for the file.
In which two ways should they set up their automation to import the data from the file on a nightly bais? (Choose 2 answers)
- A. Scheduled Starting Source
- B. File Drop Starting Source
- C. %%BASEFILENAME_FROM_TRIGGER%%
- D. %%BASEFILENAME_FROM_FILEDROP%%
Answer: B,D
NEW QUESTION 75
A Marketing Cloud user needs the email addresses of everyone who unsubscribed from a particular email send. This user does NOT know SQL and does NOT have access to the Enhanced FTP account.
What functionality should be used to retrieve the necessary data?
- A. Data Views
- B. Tracking Extract
- C. My Reports
- D. My Tracking
Answer: D
Explanation:
With my Tracking user can create a list, view in browser or download as an attachment with the subscribers meeting the criteria
NEW QUESTION 76
A marketer at Northern Trail Outfitters sends a promotional offer every week to a data extension that contains all new subscribers from the previous week. What would the marketer create to automate the send and save time?
- A. A Transactional Send Classification
- B. A Simple Send Email
- C. A recurring Send Schedule via Guided Send
- D. A User initiated Email
Answer: C
NEW QUESTION 77
Northern Trail Outfitters would like to use a File Drop Starting Source in Automation Studio to send shipping
tracking emails when orders are dispatched. A delimited text file containing all the data for the send will be
uploaded to a designated directory on the Enhanced SFTP Account, and the email should be sent to
customers when the file transfer has completed.
What is the correct sequence of Activities for this File Drop Starting Source?
- A. File Transfer Activity > Send Email
- B. File Transfer Activity > Import File Activity > Send Email
- C. Import File Activity > File Transfer Activity > Send Email
- D. Import File Activity > Send Email
Answer: B
NEW QUESTION 78
Some of the best practices for interacting with potential and active subscribers include get permission, but remember permission expires over time and has a half life. What are some other best practices for interacting with potential and active subscribers? (Choose 3)
- A. Keep SPAM complaints under 10%
- B. Accurately identify the sender in the header information.
- C. Email never mandatory for customer interaction
- D. Make unsubscribe easy and honor immediately
- E. Keep SPAM complaints under .01%
Answer: C,D,E
NEW QUESTION 79
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