Go to Marketing-Cloud-Consultant Questions - Try Marketing-Cloud-Consultant dumps pdf
Dumps Practice Exam Questions Study Guide for the Marketing-Cloud-Consultant Exam
For more info visit:
Salesforce Marketing-Cloud-Consultant Exam Reference
To qualify for the Salesforce Marketing-Cloud-Consultant Exam, you must have experience in using Marketing Cloud for at least six months and have a deep understanding of email marketing, mobile marketing, social media marketing, and advertising. You must also have a good grasp of data management, segmentation, automation, and reporting. Moreover, you must complete the Marketing Cloud Consultant Certification Trailmix on Trailhead, which provides a comprehensive learning path for the exam.
NEW QUESTION # 22
Northern Trail Outfitters (NTO) wants to send using the From Address of [email protected]. They will then automatically forward replies to [email protected]. NTO also wants to include an automatic reply to the customer's email address [email protected].
Which email address would appear as the From Address for the automatic reply to the customer?
- A. [email protected]
- B. [email protected]
- C. [email protected]
- D. A [email protected]
Answer: B
Explanation:
Explanation
When configuring an automatic reply in an email, the from address will be the address of the customer who sent the email. In this case, the customer's address is [email protected], so that is the address that will appear as the from address for the automatic reply. References: Salesforce Certified Marketing Cloud Consultant Exam Study Guide [1], https://trailhead.salesforce.com/en/content/learn/modules/marketing_cloud_consultant_exam_guide/m
NEW QUESTION # 23
A consultant configured a triggered send definition in Sales Cloud for a customer using Marketing Cloud Connect, The trigger is on a Custom Object called 'Shipments' and is enabled for Triggered Sends in Setup.
Which two configuration requirements should be considered when troubleshooting? (Choose 2 answers)
- A. The Shipment object requires a Lookup to Lead or Contact.
- B. The Shipment object is on the Account Related List.
- C. An Apex Trigger is created on the Shipment object.
- D. There is a Master Detail Relationship from Contact to Shipment.
Answer: B,C
NEW QUESTION # 24
A customer wants to create a mobile app that requires users to log in or register before accessing their dat a. Their source of truth is Sales Cloud which is connected to Marketing Cloud. Users who log in with existing credentials will have their device associated with their ContactKey. Users who register with the mobile app will not have their devices associated with a ContactKey for up to 24 hours.
What consideration should a consultant provide to the customer?
- A. Newly registered users will create additional Contacts in Marketing Cloud.
- B. Existing users will create additional Contacts in Marketing Cloud.
- C. User device data is unavailable in Contact Builder for up to 24 hours.
- D. All mobile app users will create additional Contacts in Marketing Cloud.
Answer: C
NEW QUESTION # 25
A customer executes a large number of sends via Marketing Cloud connect and is concerned about API limits. What should the consultant suggest to minimize the impact of Marketing Cloud Connect on daily API limits? Choose Two
- A. Upgrade the MC account to ConnectedApp
- B. Turn off link details tracking
- C. Filter data
- D. Turn off Individual Level Tracking
Answer: A,D
NEW QUESTION # 26
Northern Trail Outfitters (NTO), a longtime Marketing Cloud customer, has decided to adopt Journey Builder to help with the execution of their marketing programs. NTO does not want to duplicate efforts within the platform and has asked if they could stop using Automation Studio Entirely.
Which three tasks would a consultant suggest for using Journey Builder instead of Automation Studio?
- A. Designing decision logic via an intuitive user interface
- B. Setting behavior-based goals
- C. Processing zipped and encrypted file containing subscriber data
- D. creating customer segments from multiple data extensions
- E. Building simple segmented campaigns without SQL queries
Answer: C,D,E
NEW QUESTION # 27
Northern Trail Outfitters wants to import their Sales Cloud data into Marketing Cloud to leverage it within Journey Builder. They have approximately 10 million customers and the data needs to be available with a delay of no more than 30 minutes. Only customers where the consent checkbox is selected in Sales Cloud should be imported, which represents approximately half of their customer database
What should they implement?
- A. All Subscribers, since these are synchronized in real time
- B. Event Data from the Entry Event in Journey Builder
- C. Import from Salesforce Report in Automation Studio
- D. Synchronized Data Extensions with a filter
Answer: D
NEW QUESTION # 28
Northern Trail Outfitters sends a monthly loyalty balance email to inform members of their current points balance. Emails are segmented based on loyalty status, and no segment should contain more than 2500 contacts for any send.
What should be used to prevent emails from being sent if they exceed 2500 contacts7
- A. Query Activity
- B. Verification Activity
- C. Stop Activity
- D. Script Activity
Answer: B
Explanation:
Explanation
A Verification Activity can be used to prevent emails from being sent if they exceed a certain number of contacts. A Verification Activity checks the number of records in a data extension or list and stops the automation if the number is above or below a specified threshold. References:
https://help.salesforce.com/s/articleView?id=sf.mc_as_verification_activity.htm&type=5
NEW QUESTION # 29
Northern Trail Outfitters wants to send a welcome email to Contacts when a Contact record is added as a campaign Member to a 'Loyalty Member' Campaign in Sales Cloud.
Which method should they use to send the email from Marketing Cloud?
- A. Use Content Builder Send Flow to send the email to the Salesforce Campaign
- B. Create a Journey with a Salesforce Data entry source and an Email Activity
- C. Create a Journey with a Salesforce Campaign entry source and an Email Activity
- D. Create a scheduled Automation with a Query Activity and a Send Email Activity
Answer: C
NEW QUESTION # 30
Northern Trail Outfitters (NTO) is migrating from a series of local legacy email automation tools to a single global Marketing Cloud instance to leverage its multi-channels abilities as well as native Salesforce Connector to their global Sales Cloud instance.
Which three factors Should be considered before finalizing the number of business unit they need to purchase?
(Choose 3 answers)
- A. Number of Marketing Cloud users.
- B. Number of brands/geographies which NTO operates
- C. If testing/development business unit($) is required
- D. If data/content needs to be segregated between brands/geographies
- E. Number of Sales Cloud sandboxes
Answer: B,C,E
NEW QUESTION # 31
A customer wants to automate the process of sending a series of welcome emails based on the subscriber's data.
* Emails should be sent weekly for up to five weeks.
* If a subscriber makes a purchase, they should stop receiving welcome emails.
* A Boolean flag should be set in a data extension if the subscriber makes it through the welcome series.
Which steps should be used to accomplish this in Journey Builder?
- A. Update Contact Data, Wait, Send Email, Join.
- B. Random Split, Send Email, Wait Define Goal.
- C. Define Goal, Send Email, Wait, Decision Split.
- D. Define Goal, Update Contact Data, Send Email, Wait.
Answer: D
NEW QUESTION # 32
Northern Trail Outfitters (NTO) stores customer purchase data m an external system. NTO ingests this data into Marketing Cloud through a file drop automation. The automation contains an import activity which overwrites a staging data extension, as well as an SQL Query activity which brings this data into a sendable data extension.
NTO's marketing manager wants to be informed If mort than 1,000 records are ever imported through this automation, and would also like to prevent the sendable date extension from being updated that day.
Which solution ts appropriate m this situation'
- A. validate the row count of the staging data extension and send a notification email.
- B. Place a Verification Activity between the import and SQL Query activity.
- C. Write a custom SSJS script to
- D. Q Split the existing activities into two
separate automations. - E. Implement a Wait Activity to wait until the data extension is populated with records.
Answer: E
Explanation:
Explanation
By placing a Verification Activity between the import and SQL Query activities, you can check to see if more than 1,000 records have been imported from the external system. If the row count exceeds 1,000, the automation can be paused and a notification email can be sent. This will allow NTO's marketing manager to be informed if more than 1,000 records are imported, and will also prevent the sendable data extension from being updated that day. For further information, please refer to the following Salesforce documentation:
* Automation Studio Overview: https://help.salesforce.com/articleView?id=mc_as_overview.htm&type=5 * Automation Studio Activities: https://help.salesforce.com/articleView?id=mc_as_activities.htm&type=5 * Verification Activity in Automation Studio: https://help.salesforce.com/articleView?id=mc_as_verification_activity.htm&type=5 * Wait Activity in Automation Studio: https://help.salesforce.com/articleView?id=mc_as_wait_activity.htm&type=5
NEW QUESTION # 33
Northern TrdH Outfitters (NTO) racentfy launched a MR loyalty program. NTO wants to offer a signup bonus to subscribers who have made purchases In the last 6 months, but are yet to be loyalty members.
Which integration should allow NTO to select an audience of these subscribers'
- A. Behavioral Triggers
- B. Contact Builder Attribute Groups
- C. Advertising Studio
- D. Markating Coud Customar Data Platform
Answer: B
Explanation:
Explanation
To select an audience of subscribers who have made purchases in the last 6 months, but are yet to be loyalty members, Northern Trail Outfitters should use Contact Builder Attribute Groups. Attribute Groups are collections of data extensions and data sources that are linked by common fields or attributes. Attribute Groups allow marketers to create segments and filters based on data from multiple sources, such as purchase data and loyalty data. References:
https://help.salesforce.com/s/articleView?id=sf.mc_cab_attribute_groups.htm&type=5
NEW QUESTION # 34
Northern Trail Outfitters (NTO) plans on sending SMS and push notifications together with emails as part of a new customer onboarding journey.
What should a consultant recommend as a unique identifier for each subscriber?
- A. An email address for Contact Key.
- B. A GUID or another generated ID for Contact Key.
- C. A number field such as subscriber's phone number for Contact Key.
- D. A common field like Physical Address for Contact Key.
Answer: B
Explanation:
Explanation
To send SMS and push notifications together with emails as part of a new customer onboarding journey, Northern Trail Outfitters should use a GUID or another generated ID for Contact Key. A Contact Key is a unique identifier for each contact in Marketing Cloud across different channels and platforms. A GUID or another generated ID is recommended as a Contact Key because it is persistent, consistent, and channel-agnostic. References:
https://help.salesforce.com/s/articleView?id=sf.mc_co_subscriber_key.htm&type=5
NEW QUESTION # 35
Northern Trail Outfitters (NTO) has recently Marketing Cloud and wants to securePII data stored within the system.
Which limitation should the consultant consider when recommending field-Level Encryption?
- A. Field-Level Encryption doesn't support segmenting, filtering, or querying encrypted fields.
- B. Separate encryption keys are required for each business unit NTO .... Field_Level Encryption for
- C. Only list-based sending is supported by field-Level Encryption.
- D. Encrypted fields will show unencrypted values in standard records.
Answer: A
Explanation:
Explanation
A limitation that the consultant should consider when recommending Field-Level Encryption is that Field-Level Encryption doesn't support segmenting, filtering, or querying encrypted fields. Field-Level Encryption is a feature that allows marketers to encrypt sensitive data in Marketing Cloud using encryption keys and algorithms. However, encrypted fields cannot be used for segmenting subscribers using filters or queries, as they cannot be evaluated or compared with other values. References:
https://help.salesforce.com/s/articleView?id=sf.mc_overview_field_level_encryption.htm&type=5
NEW QUESTION # 36
A customer wants to automate a series of three emails as part of a Membership renewal drip campaign.
* Email #1 will be sent one month prior to the member's renewal date
* Email #2 will be sent one week prior to the member's renewal date
* Email #3 will be sent on the member's renewal date
* A master audience is updated in real time via the API
Which steps should be included in the customer's automation?
- A. Import activity -> Three filter activities -> Three send definitions to the filtered audiences
- B. Three send definitions to the master data extension
- C. Three filter activities -> Three send definitions to the filtered audiences
- D. Import activity -> Three send definitions to the master data extension
Answer: C
NEW QUESTION # 37
A customer wants to display a subscriber's first name and the date of send in its monthly newsletter, subscriber first name data is stored in data extension that won't be used in the send definition.
Which option should be in this scenario?
- A. AMPscript
- B. Guide Template Language
- C. Personalization strings
- D. SQL Query
Answer: A
NEW QUESTION # 38
Northern Trail Outfitters has purchased a new Marketing Cloud account with two dedicated IP addresses. One IP address will be used for commercial sends, while the other will be reserved for transactional messages.
Their customer base includes 1.5 million email addresses.
What should the consultant recommend?
- A. Suppress sends to AQL email addresses during the first two weeks of IP warning, then resume sending to them during the third week.
- B. Focus on warning the IP address for commercial sends, because it is not necessary to warm an IP address used only for transactional sends.
- C. Split marketing campaigns over a number of days while migrating over smaller triggered campaigns during the warning period.
- D. Send to unengaged subscribers during the first two weeks of IP warning in order to give them the opportunity to interact.
Answer: C
NEW QUESTION # 39
Northern Trail Outfitters has a data extension that stores all of their orders. They want to send out a dally email for orders with their status changed to 'shipped' that day through a journey.
Which two methods should be used to filter entry into the journey?
Choose 2 answers
- A. Entry Source Filter
- B. Filter Activity
- C. SQL Query
- D. Decision Split
Answer: A,C
NEW QUESTION # 40
......
The benefit in Obtaining the Marketing-Cloud-Consultant Exam Certification
- When an organization hiring or looking for a promotion of an employee, then certified candidate use to get more preference.
- After completing the Salesforce Certified Marketing Cloud Consultant certification Candidate becomes a solid, well-rounded knowledge in terms of cloud marketing.
- If the candidate has the desire to move up to a higher-paying position in an organization. This certification will help you a lot.
Free Salesforce Marketing Cloud Consultant Marketing-Cloud-Consultant Exam Question: https://www.examtorrent.com/Marketing-Cloud-Consultant-valid-vce-dumps.html
Marketing-Cloud-Consultant Dumps with Practice Exam Questions Answers: https://drive.google.com/open?id=1D_fzkudZKTaumt-MXL4NQbDMey3plSCf
