Real Marketing-Cloud-Email-Specialist Exam PDF Test Engine Practice Test Questions
Salesforce Marketing-Cloud-Email-Specialist Real 2021 Braindumps Mock Exam Dumps
Salesforce Marketing-Cloud-Email-Specialist Exam Syllabus Topics:
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NEW QUESTION 123
An email marketer has been tasked with increasing open rates on a weekly newsletter that currently uses a consistent, identifiable subject line: "NTO Weekly: Topics of interest this week." Which two best practices should the marketer use to make the subject line more effective?
Choose 2 answers
- A. Include information relevant to the message in the subject line.
- B. Keep the subject text between 50 and 100 characters long.
- C. Include "RE:", "FWD:'\ "etc." to get the reader's attention.
- D. A/B test the effectiveness of different subjects.
Answer: A,D
NEW QUESTION 124
Which variable can be tested using the A/B testing tool? (Choose 3)
- A. ISP
- B. From Name
- C. Email content
- D. IP Address
- E. Pre-header
Answer: B,C,E
NEW QUESTION 125
How are the test audiences for an A/B test selected? (Choose 2)
- A. The system randomly places target subscribers into the selected audiences
- B. The testadministrator chooses which subscribers to place in each audience
- C. The test administrator selects a percentage or a fixed number of target subscribers from the total for each audience
- D. The system automatically uses 15% of the population for each audience
Answer: A,C
NEW QUESTION 126
A marketer is designing an email and wants to add extra messaging before the body of the email that will be displayed when an email client previews the message. What would the marketer use?
- A. Landing Page
- B. Preheader
- C. Subject Line
- D. Promotional Text
Answer: B
NEW QUESTION 127
Northern Train Outfitters wants to maintain enterprise-wide opt-outs for two segments of its subscribers:
Education Events and Sales. Which feature would the company use?
- A. Shared Portfolio Items
- B. Shared Data Extensions
- C. Shared Emails
- D. Shared Publication Lists
Answer: D
NEW QUESTION 128
What is the recipient maximum for a test send?
- A. 0
- B. 1
- C. 2
- D. Unlimited
Answer: B
NEW QUESTION 129
A marketing team wants to narrow down a customer population of several billion subscribers based on e commerce order detail's and rapidly explore the data to find appropriate segments
,what tool should the marketing team use
- A. Audience builder
- B. profile attributes
- C. data extract activity
- D. filters
Answer: A
NEW QUESTION 130
Select three (3) best practices for interacting with potential and active subscribers?
- A. Make unsubscribing easy
- B. Only use the email address offered
- C. Make unsubscribing easy, no more than 4 clicks
- D. Always make email opt in required
- E. Follow the CAN SPAM Law
Answer: A,B,E
NEW QUESTION 131
Which two best practices should the customer follow to ensure marketers across the company are taking full advantage of Content Builder? (Choose two.)
- A. Optimize the way content is stored with a naming convention.
- B. Create folders for each type of uploaded content.
- C. Import all content up front, rather than piece by piece.
- D. Plan for content to be used cross-channel, eliminating duplicates.
Answer: A,D
NEW QUESTION 132
What does Exact Target do to help protect your data when you log in? Choose 2
- A. You must choose a long password with multiple characters.
- B. Click Send Activation Email button
- C. Authenticate your browser
- D. Enter your username and password
Answer: B,C
NEW QUESTION 133
Northern Trail Outfitters is using a Smart Capture form in CloudPages to capture contest registrations in a data extension. Corporate has requested a nightly file with all registrants in this data extension be sent daily from Marketing Cloud to an external SFTP.
Which automation configuration should be used?
- A. Schedule Starting Source > Data Extract Activity > File Transfer Activity
- B. Schedule Starting Source > SQL Query Activity > File Transfer Activity
- C. File Drop Starting Source > Data Extract Activity > File Transfer Activity
- D. File Drop Starting Source > SQL Query Activity > File Transfer Activity
Answer: C
NEW QUESTION 134
A marketer is about to introduce Content Builder to the entire Northern Trail Outfitters' marketing team.
Which three considerations should the marketing team keep in mind as they begin using Content Builder?
(Choose three.)
- A. Focus on creating and importing content for one primary channel.
- B. Create a folder structure prior to importing assets.
- C. Review permissions and roles for users accessing Content Builder.
- D. Establish a naming convention optimized for search.
- E. Import duplicate copies of content for different messages or groups.
Answer: B,C,D
Explanation:
Explanation
NEW QUESTION 135
Use the Data Extension Model when (Select 4)
- A. You prefer a flexible subscription model
- B. You send global messages
- C. You use the XML API
- D. You use the SOAP or REST APIs
- E. You implement triggered sends
Answer: A,B,D,E
NEW QUESTION 136
A marketer needs to ensure that customers on a list want to be email subscribers.
Additionally, the marketer wants of to minimize the number of invalid email addresses on the list, and add a level of security when using Web Collect functionality. What is the optimal way to accomplish this task?
- A. Send a welcome email to subscribers within 24 hours that includes a link to the website, a link to the terms and conditions page, and a customer service number.
- B. Add new subscribers to an automated engagement campaign, and then send a series of welcome emails based on their opens and clicks.
- C. Configure to return an error message for any email address that does not conform to standard conventions.
- D. Create a double opt-in campaign that requires subscribers to confirm their email address by clicking a link in an email they receive after subscribing via Web Collect.
Answer: C
NEW QUESTION 137
While testing an email with dynamic content in Content Builder, proofs of five content variations need to be reviewed directly in the inbox of a marketer's quality assurance specialist and the marketing manager. A data extension named 'myTestData' contains only the variations needed.
Which method should be used to accomplish this task?
- A. Enter the email addresses to receive proofs, and then choose to send "Based on Subscriber Preview
'myTestData.'" - B. Create a Test data extension that contains the five content variations the two team members need to validate.
- C. Choose data extension of contacts, and then choose to send "Based on Recipient Test Data Extension."
- D. Enter the email addresses to receive proofs, and then select the specific records from a list or data extensionwhose rendering should be sent.
Answer: D
NEW QUESTION 138
A marketer is importing a file using the import wizard and wants to ensure that only new records are added during the import process. How can the marketer achieve this? (Choose 2)
- A. Ensure that the data extension contains a primary key
- B. Select the update type Overwrite
- C. Select the update type Add Only
- D. Select the update type Add and Update
Answer: A,D
NEW QUESTION 139
Northern Trail Outfitters' (NTO) marketing team wants to differentiate test emails from live sends by using the words 'For Review' in the subject line of every email sent for testing purposes. What can NTO do to ensure they receive a warning before sending any emails with the words 'For Review' in the subject line?
- A. Configure Standard Approvals to include select key words for sends
- B. Create a validation rule to prevent the sending of test emails to live audiences
- C. Ensure that the administrator enables testable subject lines for send flows
- D. Add the selected key words to Subject/Preheader Validation
Answer: D
NEW QUESTION 140
How can you tell the marketing cloud that an email is commercial or transactional?
- A. Check the Transactional checkbox
- B. Associate a transactional send classification to the email
- C. Check the commercial email checkbox
- D. Associate a commercial send classification to the email
Answer: B,D
NEW QUESTION 141
As part of a daily shipping notification automation, Northern Trail Outfitters needs to join data from the Shipping data extension and the Purchase data extension.
What activity is designed to address this scenario?
- A. File Transfer Activity
- B. Filter Activity
- C. Group Refresh
- D. SQL Query Activity
Answer: B
NEW QUESTION 142
Northern Trail Outfitters (NTO) just hired a new associate who is brand new to email marketing to start creating and deploying the company's monthly campaigns. NTO wants to ensure no mistakes are made.
Which two elements of the send can be reviewed with Approvals?
Choose 2 answers
- A. Subject Line
- B. Send Count
- C. From Name
- D. Hyperlinks
Answer: A,C
NEW QUESTION 143
A team wants to import a fife with column names that do not match the fields into a data extension.
What step is needed to align the file data to the field names in the data extension?
- A. Name the new import definition.
- B. Select the delimiting character.
- C. Map the attributes in the file.
- D. Choose the appropriate date format.
Answer: C
NEW QUESTION 144
A marketer wants to send the same email with the same send properties in several automations.
Which activity should be created within Automation Studio?
- A. Send Email
- B. Automated Send
- C. Template Send
- D. Triggered Send
Answer: A
NEW QUESTION 145
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