Microsoft MB2-720 exam - in .pdf

MB2-720 pdf
  • Exam Code: MB2-720
  • Exam Name: Functional Application in Microsoft Dynamics Marketing
  • Updated: Aug 09, 2026
  • Q & A: 90 Questions and Answers
  • PDF Price: $59.99
  • PDF Demo

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  • Exam Code: MB2-720
  • Exam Name: Functional Application in Microsoft Dynamics Marketing
  • Updated: Aug 09, 2026
  • Q & A: 90 Questions and Answers
  • PDF Version + PC Test Engine + Online Test Engine
  • Value Pack Total: $119.98  $79.99
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Microsoft MB2-720 exam - Testing Engine

MB2-720 Testing Engine
  • Exam Code: MB2-720
  • Exam Name: Functional Application in Microsoft Dynamics Marketing
  • Updated: Aug 09, 2026
  • Q & A: 90 Questions and Answers
  • Software Price: $59.99
  • Testing Engine

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Microsoft MB2-720 Exam Syllabus Topics:

SectionWeightObjectives
Marketing Campaign Management20%- Campaign creation and execution
  • 1. Campaign tracking and monitoring
    • 2. Campaign planning and setup
      Configure Microsoft Dynamics Marketing20%- System configuration and setup
      • 1. Marketing application settings
        • 2. User and security configuration
          Analytics and Reporting10%- Marketing performance analysis
          • 1. Reporting dashboards
            • 2. Campaign analytics and KPIs
              Integration with Microsoft Dynamics CRM10%- Data integration and synchronization
              • 1. System interoperability
                • 2. CRM data sharing
                  Manage Leads and Segmentation20%- Lead management lifecycle
                  • 1. Lead creation and scoring
                    • 2. Segmentation and targeting
                      Email Marketing and Customer Journeys20%- Email marketing execution
                      • 1. Customer journey automation
                        • 2. Email templates and personalization

                          Microsoft Functional Application in Microsoft Dynamics Marketing Sample Questions:

                          1. What are two groups that contacts can belong to in Microsoft Dynamics Marketing? Each correct answer presents a complete solution.

                          A) Lead
                          B) Staff
                          C) Vendor
                          D) Visitor


                          2. Which two fields can you update for multiple media plan items at the same time? Each correct answer presents a complete solution.

                          A) Rate Type
                          B) Vendor
                          C) Rate
                          D) Description


                          3. You create a time slip for a job in Microsoft Dynamics Marketing and add entries to the time slip.
                          How can you prevent further changes to the time slip?

                          A) Post the time slip.
                          B) Save the time slip.
                          C) Submit the time slip.
                          D) Complete the time slip.


                          4. You need to associate a market segment with a specific advertising vendor.
                          What should you do?

                          A) Create a media outlet and add the market segment to it.
                          B) Create the market segment and add a media outlet to it.
                          C) Create a campaign and add the market segment to it.
                          D) Create the market segment and add a campaign to it.


                          5. You need to export a set of records generated by a marketing query.
                          Which type of file can you export the record set to?

                          A) Comma delimited (*.csv)
                          B) Text(Mxt)
                          C) XML(*.xml)
                          D) Microsoft Excel workbook (*.xlsx)


                          Solutions:

                          Question # 1
                          Answer: A,B
                          Question # 2
                          Answer: B,D
                          Question # 3
                          Answer: B
                          Question # 4
                          Answer: C
                          Question # 5
                          Answer: C

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