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Salesforce Certified B2C Solution Architect Sample Questions:

1. A US-based pet superstore wants to build a stronger relationship with their customers by offering an ominichannel, seamless experience at each customer interaction. Currently, they have over 1,500 stores, and numerous pet websites, services, and applications that are siloed, which is a major functional pain point.
Recently, they purchased Service Cloud and B2C Commerce and want to integrate their systems as part of their digital transformation.
Which design and approach should a Solution Architect recommend for a robust and scalable multi-cloud integration?

A) Implement an integration solution using an outbound messaging design pattern and Salesforce Connect as the integration approach, to connect the multiple clouds and on-premises applications.
B) Build an application network by adopting an API-led connectivity approach that packages underlying connectivity and orchestration services as easily discoverable and reusable API building blocks.
C) Build multiple point-to-point application integrations connecting the multi-cloud and on-premises applications using SOA (Service-Oriented Architecture) and SOAP web services.
D) Implement a custom integration solution using lightweight middleware tools like Jitterbit or Talend.

2. Universal Containers (UC) is in the process of implementing a B2C Commerce site for their storefront, and Experience Cloud for their support and help desk. UC wants to ensure that there is a single login and data experience between the two sites while also being relatively seamless.
Given the need for a single login experience, what should the primary system be for all authentication?

A) B2C Commerce
B) Service Cloud
C) Salesforce Identity
D) Experience Cloud

3. A company wants to implement an abandoned cart solution for their ecommerce storefront in Marketing Cloud. The use case is when a customer visits their ecommerce website and adds an item to their shopping cart but does not complete the purchase. After an hour has passed from abandonment, an email containing the item that was in the shopping cart will be sent to the customer to remind them of their incomplete purchase.
What process should a Solution Architect follow to set up the solution?

A) Set up Marketing Cloud Connector, create an email in Marketing Cloud, and create a send trigger.
B) Export the purchase data from B2C Commerce, import the data into Marketing Cloud, and create an email in Content Builder.
C) Set up Einstein Recommendations, set up Marketing Cloud Connector, and create an email in Marketing Cloud.
D) Implement collect.js in the ecommerce storefront, create a behavioral trigger, create an email in Marketing Cloud, and create a journey.

4. An organization currently has separate teams supporting Service Cloud, Marketing Cloud, store operations with a point-of-sale solution, and eCommerce with Commerce Cloud. Each business unit has their own key performance indicators (KPIs) but the organization is struggling to understand the big picture and improve customer engagement with the brand.
In which two ways would Salesforce CDP help in this scenario?
Choose 2 answers

A) It creates one Individual record that replaces the system-specific records in other products, creating a unified view of the customer.
B) It provides cross-channel analytics using pre-built, native dashboards and charts within the unified profile.
C) It ingests customer data from each system and uses matching rules to find records representing the same person, uniting them under a Unified Individual.
D) It can power experiences through other channels like Marketing Cloud Engagement by activating customer segments.

5. Northern Trail Outfitters (NTO) wants to bring data from custom objects from its Salesforce Customer Success Platform into the Marketing Cloud account. NTO aims fora personalization of the customer journey with up-to-date Information and using dynamic content from multiple sources.
How can a Solution Architect ensure the expected data Is available within the Marketing Cloud?

A) Utilize Synchronized Data Sources within Marketing Cloud.
B) Use Marketing Cloud Connect to fetch the expected data using APIs at send time.
C) Install and configure Distributed Marketing to make content accessible.
D) Implement a custom integration between Marketing Cloud and the Customer Success Platform.

Solutions: