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Salesforce MC-202 Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Topic 1: Content Creation and Delivery | 24% | - Create and customize email content - Manage and organize campaign content - Configure send settings - Select appropriate tools for sending |
| Topic 2: Marketing Automation | 26% | - Build solutions in Journey Builder - Build solutions in Automation Studio - Recommend automation solutions |
| Topic 3: Subscriber and Data Management | 26% | - Import and manage subscriber data - Troubleshoot send and data issues - Configure segmentation tools - Design and configure Data Extensions |
| Topic 4: Insights and Analytics | 14% | - Analyze campaign performance - Create and configure reports - Leverage analytics and Einstein features |
| Topic 5: Email Marketing Best Practices | 10% | - Subscriber acquisition and retention - Evaluate deliverability factors - Design effective emails and programs |
Salesforce Certified Marketing Cloud Email Specialist Sample Questions:
Northern Trail Outfitters (NTO) wants to add automation to its email marketing. Which automation should NTO create as a good first step?
- A. An automation that Imports subscriber data regularly and updates key data extensions
- B. An automation that contains several recurring emails and decisioning points
- C. An automation that deletes old data extensions, emails, and reports
Correct Answer: A 🗳️
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Northern Trail Outfitters (NTO) is building a welcome journey for new customers with dynamic content in each email. NTO would like to have content personalized for each customer and include assets based on real- time analysis of what is performing the best for other customers.
Which feature should NTO use?
- A. Enhanced Dynamic Content
- B. Einstein Content Selection
- C. Einstein Copy Insights
Correct Answer: B 🗳️
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The website team at North Trail Outfitter has noticed performance issues on the site when the marketing team sendspromotional emails.
What should the marketer do to prevent this problem?
- A. Use Delayed Delivery
- B. Configure Send Throttling.
- C. Segment email sends by domain.
Correct Answer: B 🗳️
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A marketer has built a journey that they want to run multiple times a day after new data is compiled. The data is NOT in an attribute group in Contact Builder.
What should the marketer do in order to accomplish this?
- A. Select theRecurring schedule type for the entry source in Journey Builder.
- B. Schedule and activate Triggered Sends for the messages in the journey.
- C. Select an automation to populate the Entry Source Data Extension.
Correct Answer: C 🗳️
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Northern Trail Outfitters (NTO) wants to implement a single-audience drip campaign and then, ever time, create new version with tests of random audience splits with different messages.
Which tool shouldNTO use to accomplish these iterative tests?
- A. Automation Studio
- B. Contact Builder
- C. Journey Butter
Correct Answer: C 🗳️
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