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Salesforce AP-214 Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Ad Studio | 12% | - Integration with advertising platforms - Campaign management and optimization - Audience targeting and segmentation |
| Interaction Studio | 8% | - Real-time interaction management - Integration with other Marketing Cloud modules - Personalization and decisioning capabilities |
| Mobile (SMS/Push) | 13% | - MobilePush tools and functionalities - MobileConnect features and capabilities - GroupConnect and WhatsApp integration - Mobile Studio configuration and usage |
| Triggers | 7% | - Data extension and trigger management - Event-driven automation - SOAP and REST API triggers |
| Social Studio | 10% | - Content management and moderation - Social media publishing and engagement - Social analytics and reporting |
| Journey Orchestration | 25% | - Reporting and performance analysis - Activities and decision splits - Comparison between Datorama and Google Analytics - Entry sources and audience evaluation - Journey design and best practices |
| Einstein for Marketing Cloud | 23% | - AI-powered personalization and prediction - Einstein Engagement Scoring - Einstein Copy Insights - Einstein Engagement Frequency - Send Time Optimization |
Salesforce Marketing Cloud Advanced Cross Channel Accredited Professional Sample Questions:
What will you to send a real time email to a customer with a dynamic buy link when available stock goes below 50? Select 2.
- A. Email soap api
- B. Rest api
- C. Transactional messaging api.
- D. Journey api
Correct Answer: B,C 🗳️
What does Einstein copy Insight take into account, Select 3(arul's answer a,b,c)
- A. emotional tone of subject line
- B. engagement data
- C. Frequently used phrases in subject line
- D. spelling and punctuation errors
Correct Answer: A,B,C 🗳️
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How much historical data is immediately available when a managed FB account is added to Social Studio?
- A. One Year
- B. Thirty days
- C. Six Months
- D. One week
Correct Answer: B 🗳️
In social studio how many columns are used in a engage tab (max 30 tabs in a engage, no limit for columns in each tab) and each column contains max 50 accounts)
- A. 50
- B. No limit
- C. 100
- D. 15
Correct Answer: B 🗳️
What is true about SMS keywords other than HELP and STOP?
- A. keywords in parent business unit are automatically available to all child business units
- B. keywords in parent or child business unit are available only in that business unit
- C. keywords in parent business unit can be shared to any child business units
- D. keywords in child business unit can be shared between other child business units
Correct Answer: B 🗳️
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