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IBM P8010-096 Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Topic 1: Unica Campaign Architecture and Configuration | 30% | - Server and web application setup - System architecture overview - Marketing Platform integration - Database configuration and connections |
| Topic 2: Offers, Campaign Execution and Scheduling | 15% | - Performance monitoring and reporting - Batch and real-time processing - Offer creation and management - Campaign scheduling and execution |
| Topic 3: Flowchart Design and Process Logic | 25% | - Snapshot, Mail List, and Call List processes - Select, Merge, Segment, and Audience processes - Building and editing flowcharts - Target Cell Spreadsheet usage |
| Topic 4: Data Management and Audience Configuration | 20% | - Contact and response history tracking - Data source mapping and integration - Audience levels and audience tables - Duplicate suppression and householding |
| Topic 5: Administration, Security and Troubleshooting | 10% | - Configuration utilities (configTool, unica_actrg) - User roles and permissions - Log files and error handling - System maintenance and tuning |
IBM Unica Enterprise Campaign Technical Mastery Test V1 Sample Questions:
Question 1
In Unica Campaign, what type of interface is used to invoke the Unica Campaign Server Manager utility (which allows you to connect to the Unica Campaign listener, view all currently open flowcharts and their states, view and set environment variables, run flowcharts, and suspend/resume flowcharts)?
A. Campaign Listener
B. Command line
C. Framework Manager
D. Affinium Manager
Question 2
What is a key tool to use when creating the database and schema for the Unica Campaign system tables?
A. Unica Campaigndatabase information checklist
B. unica_actrg
C. unica_svradmin
D. Database native data loaders
Question 3
In Unica Campaign, what option does a customer have if they want to run a flowchart but they do not want to output data or update any tables or files?
A. Run
B. Sample Run
C. Test Run
D. Scheduler Test Run
Question 4
In Unica Campaign, where does a customer access Campaign Summary and Offer Campaign Listings reports?
A. Operations menu
B. Analytics menu
C. Campaign menu
D. Component menu
Question 5
In Unica Campaign, for which process(es) is/are a customer able to link cells from a Target Cell Spreadsheet?
A. Select, Merge, Audience and Snapshot processes
B. Select, Merge, Audience, and Extract processes
C. Select process
D. Select and Extract processes
Solutions:
| Question 1 Answer: B | Question 2 Answer: A | Question 3 Answer: C | Question 4 Answer: B | Question 5 Answer: B |
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