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IBM Unica Enterprise Campaign Technical Mastery Test V1 Sample Questions:

1. What does a customer use in Unica Campaign to create flowcharts that transforms data required across campaigns; produces Unica PredictiveInsight input files; contains strategic segments?

A) Snapshots
B) Segments
C) Extract
D) Sessions

2. What key concept in Unica Campaign provides a collection or set of one or more tasks, or processes, that Unica Campaign executes to specify and select the desired target(s) of a customer's marketing campaign and, optionally, assigns offers, outputs data and tracks responses?

A) Flowchart
B) Offer
C) Campaign
D) Session

3. Which Unica Campaign process divides incoming cells into sub-groups (sub-cells) based on a percentage or an actual number?

A) Select
B) Sample
C) Extract
D) Segment

4. How does a customer access a stored flowchart template in Unica Campaign?

A) From the Administration Preferences.
B) From the Flowchart Library.
C) From the Template Library.
D) From the Attachments Library.

5. In Unica Campaign, where can a customer both assign an offer and output a list of contacts?

A) Mail List or Call List process
B) Extract process
C) Snapshot process
D) Profiles

Solutions: