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Salesforce Certified Marketing Cloud Account Engagement Consultant Sample Questions:

1. You decide to build an automation rule to automatically allow prospects to match the "Title" criteria in your grade profile. You need to capture all prospects with any form of Vice President in their job title but want to exclude ones who are currently on any of your suppression lists. Which of the following sets of rule criteria will accomplish this?

A) Match ANY overall logic: Rule Group1: Match All Prospect List > Isn't > Suppression List A; B; C; D Rule Group2: Match All Prospect default field > Title > contains > Vice President; VP
B) Match ALL overall logic: Prospect List > Isn't > Suppression List A; B; C; D Prospect default field > Title > IS >Vice President
C) Match ALL overall logic: Prospect List > Isn't > suppression List A; B; C; D Prospect default field > Title > contains > Vice President; VP
D) Match ANY overall logic: Prospect List > Isn't > Suppression List A; B; C; D Prospect default field > Title > contains >Vice President; VP

2. Do hard bounces need to be removed from lists

A) True
B) False

3. How can an interested lead that comes to Lenoxsoft's website and fills out the Contact Us form receive a follow-up email each time he or she submits?

A) Send using the form's completion actions.
B) Send using a segmentation rule.
C) Use a dynamic list to use as a recipient list on an email send.
D) Send using an automation rule

4. What is true about the Salesforce connector [Choose two answers]

A) You can connect Marketing Cloud Account Engagement to a Salesforce sandbox or production environment
B) Email is the unique identifier unless "allow multiple Prospects with same email address" is enabled.
C) When connecting Marketing Cloud Account Engagement and Salesforce you only need to follow a connection wizard in Marketing Cloud Account Engagement.
D) Only lead, contacts and accounts are synchronized from Salesforce to Marketing Cloud Account Engagement

5. LenoxSoft using Marketing Cloud Account Engagement Pro is rolling out a new lead generation campaign where prospects register for a trade show on a Marketing Cloud Account Engagement-hosted landing page.
The consultant suggests creating two
versions of the landing page and using a multivariate test, but LenoxSoft is unfamiliar with the feature. What is the primary benefits of using a multivariate test in this campaign?

A) Marketing Cloud Account Engagement will determine which version of the landing page generated most conversions
B) Marketing Cloud Account Engagement will automatically send underperforming landing page to recycle bin
C) Marketing Cloud Account Engagement will give you content ideas for each landing page.
D) Marketing Cloud Account Engagement will automatically populate personalized information of each unique prospect.

Solutions: