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IBM 00M-246 Exam Syllabus Topics:

IBM Smarter Commerce Sales Mastery Test v1 Sample Questions:

1. Which one of these analytic capabilities is NOT part of the 'Service' offerings?

A) Service analytics.
B) Purchase analytics.
C) Customer analytics.
D) Fulfillment analytics.

2. One key capability required for effective service delivery scheduling is?

A) Multi-channel selling
B) Network optimization
C) Cross-partner coordination/ management
D) Cross-docking to achieve supply chain service levels

3. What are Smarter Commerce 'Service' offerings focused on?

A) Up-sell potential via call center interaction.
B) Integrating the supply chain in order to support the call center.
C) Driving the customer to the call center sales channel.
D) Flawless service across all customer interactions to anticipate needs and maintain loyalty.

4. Of the choices below, which is one of the top reasons companies fail to do cross-channel, interactive, marketing with their customers?

A) They feel interactive marketing is not appropriate for their business.
B) Uncertain ROI.
C) Cost is too high.
D) Existing systems and data are too disparate.

5. Elements of a powerful self-service experience include all, EXCEPT one of the following:

A) Improve loyalty by facilitating integration with social networks.
B) Create dynamic, engaging, web experiences.
C) Accommodate product returns, regardless of the context.
D) Target the right experience, to the right user, via the right channel, at the right time.

Solutions: