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IBM 00M-645 Exam Syllabus Topics:

IBM Cognos Business Intelligence Sales Mastery Test v2 Sample Questions:

1. Which type of user will be most interested in the Dynamic Query Analyzer feature of IBM Cognos BI?

A) Executive
B) IT user
C) Business analyst
D) Business manager

2. A prospect in HR is interested in the reporting capabilities of IBM Cognos BI, but in the past they have had trouble getting IT to pay attention to their needs.
What is the best way for the sales representative to respond to this concern?

A) Cognos was designed to take information from multiple applications and pull it together into a
single platform.
B) Cognos allows organizations to select the appropriate roles that match their user behaviors.
C) Cognos solutions are designed with the business user in mind, freeing up IT resources and promoting self-service.
D) The Cognos Workforce Performance solution is tailored to the specific needs of HR, without requiring IT to create these reports.

3. A company is looking to improve their team decision-making through collaboration and collective intelligence.
Which feature of IBM Cognos BI best meets this requirement?

A) IBM SPSS integration
B) Active Report authoring
C) IBM OpenPages integration
D) IBM Connections included

4. A current IBM Cognos BI customer wants to add scenario modeling and forecasting capabilities to their environment. Many of their business users prefer to work in Microsoft Excel.
Which product should the sales representative recommend?

A) IBM Cognos TM1
B) IBM OpenPages
C) IBM Cognos Controller
D) IBM SPSS

5. What is a key question to ask an IT manager when selling IBM Cognos BI?

A) Do you have a difficult time meeting the needs around information requests?
B) How long do quarterly budgeting and forecasting processes take?
C) Can you describe how you analyze information to make decisions?
D) Do you currently rely on spreadsheets for reporting?

Solutions: