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Salesforce Marketing Cloud Personalization Accredited Professional Sample Questions:

1. What is the unified customer profile?

A) A view of each visitor, customer, and user based on their behaviour on your website, with marketing emails or, with any integrated channel
B) A profile view for administrators to see activity across all of the customer touch points
C) A unified view of all customer activity across, websites, web applications, mobile store, call center
D) A offline report of every visitor, customer, and user based on their interaction with your website, web application, mobile store, call center, and email received from your company

2. Event API requests are made using what two content types (select 2)?

A) JSON
B) XML
C) Form URL encoded
D) CSV

3. A customer receives emails from her favorite brand that are not personalized to her interest. What Marketing Cloud Personalization feature will help improve this customer's experience?

A) Open time email
B) Rule-based targeting
C) Surveys
D) A/B testing

4. What two features of Marketing cloud Personalization can be used in an open-time email Campaign?

A) Promotion
B) Attribute
C) Survey
D) Recipe

5. How are anonymous visitors tracked?

A) Interaction studio assigns a unique alphanumeric identifier using a first-party cookie
B) The browser assigns a 3rd party cookie
C) Interaction studio assigns a unique alphanumeric identifier using a 3rd party cookie
D) The customer must assign a unique alphanumeric identifier using a first-party cookie

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