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IBM 000-M96 Exam Syllabus Topics:
| Section | Objectives |
|---|---|
| Installation and Configuration | - Configuration of Campaign server - Database connectivity and datasource setup - Installation prerequisites and dependencies |
| Data Integration and ETL Processes | - Data synchronization strategies - ETL workflows and data loading - Data sources and mappings |
| Performance and Optimization | - Database optimization techniques - Campaign execution performance tuning |
| IBM Unica Campaign Architecture | - Environment setup considerations - Server and client interaction model - System components and architecture overview |
| Troubleshooting and Maintenance | - Common errors and diagnostics - Log analysis and system monitoring |
| Security and Access Control | - User roles and permissions - Security configuration in Campaign environment |
| Campaign Design and Execution | - Audience segmentation and targeting - Flowchart design and process boxes - Creating campaigns and sessions |
IBM Unica Enterprise Campaign Technical Mastery Test V1 Sample Questions:
1. In Unica Campaign, what is the main reason that a customer should save a flowchart as a template?
A) To allow for consistency and efficiency for reuse.
B) To produce a recipients list.
C) To maintain the IDs in the cell.
D) To track customer responses.
2. In Unica Campaign, where does a customer navigate in order to load an existing table catalog into a flowchart?
A) Click the Options icon.
B) Click the Run icon.
C) Click the Admin icon.
D) Click the flowchart icon.
3. What is required for Unica Campaign in order to generate an IBM Cognos report that displays budget, revenue, and ROI information for each channel financial campaign, each channel within the campaign, and each offer within the channel?
A) Unica Marketing Operations Financial Management Module
B) Unica Campaign Financial Management Module
C) Unica Interact
D) Unica NetInsight
4. What is the earliest version of Unica Campaign that a customer can perform an in place upgrade to version 8.x?
A) 6.x and above
B) 7.5 and above
C) 5.1 and above
D) 7.0 to 7.3 only
5. What Unica Campaign flowchart process should a customer use in order to limit the input to select only IDs for persons who live in the Pacific time zone?
A) Select
B) Sample by percentage
C) Merge
D) Mail List
Solutions:
| Question # 1 Answer: A | Question # 2 Answer: C | Question # 3 Answer: A | Question # 4 Answer: B | Question # 5 Answer: A |







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